# How do I make a treatment explainer video for my med spa?

Canonical page: https://www.veedio.co/for/med-spas/treatment-explainer-video
Updated: 2026-10-30

A good treatment explainer answers the questions a patient is too shy to ask, in the order they think of them: what is it, what is it for, who isn't it for, what happens at the appointment, how does it feel, what's recovery like, how many sessions, and how to book a consultation. Write it from your own consent form and aftercare sheet, keep it to about 60 seconds, avoid promised results, and have your medical director approve the script before it's made.

Key facts:
- The FTC says health-related claims need competent and reliable scientific evidence.
- Veedio's med spa preset uses a soft voice, subtle captions and generated clinic scenes with no patient faces.
- An 8-scene Veedio video costs 19 credits with still images.
- Veedio narrates in 29 languages, including Spanish, with word-timed captions.

## Example: what to expect from microneedling (60s)

Runtime: about 60 seconds.

**Scene 1**
- Voiceover: Thinking about microneedling but not sure what actually happens? Here's the whole appointment, start to finish.
- Visual: A calm, softly lit treatment room with a white treatment chair, a folded towel and a small plant, early morning light through frosted glass, slow push-in, no people.
- On screen: Microneedling: what to expect

**Scene 2**
- Voiceover: Microneedling uses a device with very fine needles to make tiny, controlled channels in the top layers of the skin. The idea is to prompt the skin's own repair process.
- Visual: An abstract macro illustration of skin layers in soft peach and cream tones, tiny points of light appearing across the surface, gentle and clinical, no gore.
- On screen: Tiny controlled channels

**Scene 3**
- Voiceover: People often ask about it for skin texture and the look of some scars. Your provider will tell you honestly whether it suits your skin.
- Visual: A provider's hands holding a tablet showing a simple consultation checklist, seen over the shoulder, warm neutral light, face out of frame.

**Scene 4**
- Voiceover: It isn't right for everyone. If you have an active skin infection, certain skin conditions, or you're pregnant, mention it at your consultation.
- Visual: A clipboard with a health questionnaire and a pen resting on a clean counter, soft daylight, shallow depth of field.
- On screen: Consultation first

**Scene 5**
- Voiceover: At the appointment, your skin is cleansed and a numbing cream is applied first. The treatment itself usually takes under an hour.
- Visual: A small tube of cream and cotton pads on a stainless tray beside a treatment chair, gloved hand reaching in, faces out of frame, calm lighting.

**Scene 6**
- Voiceover: Afterwards, skin is usually red for a day or two, a bit like mild sunburn. Gentle skincare and daily sunscreen matter most that week.
- Visual: A bathroom shelf with a plain bottle of gentle cleanser and a tube of sunscreen, morning light, a soft towel folded beside them.
- On screen: Aftercare: gentle + SPF

**Scene 7**
- Voiceover: Most treatment plans involve a series of sessions a few weeks apart. Results vary from person to person, and your provider will set expectations with you.
- Visual: A desk calendar with three dates lightly circled a few weeks apart, a cup of tea beside it, soft afternoon light.
- On screen: Results vary

**Scene 8**
- Voiceover: Book a consultation and we'll talk through your skin, your goals, and whether microneedling is the right fit.
- Visual: A bright, quiet reception area with two armchairs and a small table, afternoon sun, no people, welcoming mood.
- On screen: Book a consultation

## The eight questions every treatment explainer answers

Take the answers from documents your clinic already uses, so the video says nothing your consent process doesn't.

| Question | Scene | Where your answer should come from |
| --- | --- | --- |
| What is it? | 2 | Your treatment description or consent form |
| What do people use it for? | 3 | Your approved indications, described carefully |
| Who shouldn't have it? | 4 | Your contraindications list (simplified, with 'mention it at your consultation') |
| What happens at the appointment? | 5 | Your protocol, in plain words |
| How does it feel? | 5 | Your protocol (numbing, duration) rather than adjectives like 'painless' |
| What's recovery like? | 6 | Your aftercare sheet |
| How many sessions? | 7 | Your typical treatment plan, with 'results vary' |
| What's the next step? | 8 | Consultation booking, never a same-day treatment push |

## Faceless clinic scene prompts for explainers

Calm, specific scenes that illustrate an idea without showing a patient or a result. Paste them into a scene's visual and keep the same style across the video.

- **Treatment room, empty:** A minimalist treatment room with a white treatment chair, a rolled towel and a small eucalyptus stem in a vase, soft morning light through frosted glass, cinematic, no people.
- **Consultation:** Over-the-shoulder view of a provider holding a tablet with a simple checklist, a patient's hands resting on their lap opposite, faces out of frame, warm neutral light.
- **Skin illustration:** Abstract macro illustration of skin layers in soft peach and cream tones with gentle light points, clean and clinical, no blood, no needles visible.
- **Aftercare shelf:** A bathroom shelf with an unbranded gentle cleanser, an unbranded sunscreen tube and a folded white towel, morning sun, shallow depth of field.
- **Reception:** A bright, quiet med spa reception with two linen armchairs, a low table and a plant, late afternoon sun, nobody present, welcoming and calm.
- **Calendar of sessions:** A paper desk calendar with three dates lightly circled a few weeks apart, a cup of tea beside it, soft natural light, top-down view.

> **Warning:** This script is an example of structure and tone, not medical content for your clinic. Replace every clinical line (how it works, who it isn't for, duration, recovery, number of sessions) with your own protocol, and have your medical director approve it before rendering. Don't promise results, compare outcomes with other clinics, or show generated 'results'. In the UK, explainers for prescription-only injectables can't be posted to the public at all. General guidance, not medical or legal advice.

## Safer wording swaps

| Instead of | Try | Why |
| --- | --- | --- |
| Painless | Numbing cream is applied first | Describes the protocol instead of promising a sensation |
| No downtime | Skin is usually red for a day or two | Sets an honest expectation from your aftercare sheet |
| Erases scars | People often ask about it for the look of some scars | No promised outcome |
| Permanent results | Results vary; your provider will explain how long they typically last for you | Longevity claims need evidence |
| Look ten years younger | Ask us whether it's a good fit for your goals | No age or appearance promise, no negative self-image |
| Book today, treat today | Book a consultation | A medical treatment starts with an assessment |

## Adapting the script to other treatments

- Chemical peels: spend scene 6 on peeling and sun sensitivity, and scene 4 on who should avoid them per your protocol.
- Laser hair removal: explain that multiple sessions are needed and why, and keep skin-type suitability for the consultation scene.
- Dermal fillers (US): describe the consultation and what the appointment involves; avoid before-and-after claims and specify that a qualified provider performs it.
- Prescription injectables in the UK: don't make a product explainer. A video about 'a consultation for lines and wrinkles' is the route the ASA describes.
- Spanish-speaking patients: render the same approved script in Spanish; have a fluent team member check the medical wording.
- A longer version for YouTube or your website: 90 seconds or 3 minutes in 16:9 lets you add a provider's real on-camera introduction.

## Settings on Veedio

| Setting | Choice |
| --- | --- |
| Visual style | Cinematic |
| Voice | Elli (soft, storytelling) or Matilda (knowledgeable explainer) |
| Captions | Subtle |
| Music | Lo-fi |
| Length and credits | 60s, 8 scenes: 19 credits with stills, 107 with motion on every scene |
| Aspect ratio | 9:16 for Reels, TikTok and Shorts; 16:9 for your website |

## FAQ

### How long should a med spa treatment explainer be?

Around 60 seconds for social, which is enough to cover what it is, who it suits, the appointment, recovery and the next step. A 90-second or 3-minute version works for YouTube or your treatment page.

### Can I say a treatment is painless in a video?

It's safer to describe what you do (for example, that numbing cream is applied first) than to promise how it will feel. Sensations vary, and an unqualified 'painless' is a claim you'd need to support.

### Should a provider appear in treatment explainers?

It helps trust, and a short real clip of your provider introducing the treatment is worth filming. The explainer itself can be narrated over calm, faceless scenes, which keeps patients out of it entirely.

### Who should review a treatment explainer script?

Your medical director or clinical lead, every time, before anything is produced. They'll catch claims your consent forms don't make and indications you don't treat.

### Can I mention prices in a treatment explainer?

You can state a real price that patients actually pay, but price-led content on medical treatments tends to undercut an education-first feed. In the UK, prices for prescription-only injectables can't be advertised to the public.

### Which treatment should my first explainer cover?

The one patients ask about most at the front desk. Those questions are your script; keep a running list at reception and turn one into a video each week.

## Sources

- [FTC: Health Products Compliance Guidance](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance) (checked 2026-10-30)
- [ASA/CAP AdviceOnline: Beauty and Cosmetics, Botulinum toxin products](https://www.asa.org.uk/advice-online/beauty-and-cosmetics-botulinum-toxin-products.html) (checked 2026-10-30)
- [Meta Transparency Center: Advertising Standards, Health and Wellness](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/health-wellness) (checked 2026-10-30)

Make it with Veedio: https://www.veedio.co/tools/med-spa-video-marketing