# How do I make a quick daily special video for my restaurant?

Canonical page: https://www.veedio.co/for/restaurants/daily-special-video
Updated: 2026-10-30

Make it 15 to 20 seconds: open on your own photo of today's dish with its name, give two words on what makes it good, then the price, the hours it is served and how to order, with all three on screen. Post it before the shift you want to fill. Use a fixed template so a manager can fill it in from the kitchen in two minutes, and keep price and allergen lines exact.

Key facts:
- Under the FTC's pricing guides, a 'was' price must be a genuine former price offered for a reasonably substantial period (16 CFR 233.1).
- The FTC's guide on the word 'free' says such offers must be made with extreme care to avoid misleading consumers (16 CFR 251.1).
- In Veedio, one of your own food photos can open the video; generated scenes after it are illustrative.
- A three-scene Veedio video in stills costs 9 credits; Starter is $19/mo for 600 credits.

## Single-dish daily special (20 seconds)

Runtime: about 20 seconds.

**Scene 1**
- Voiceover: Today's lunch special at Corner Table: slow-braised short rib on creamy polenta.
- Visual: Opening frame: your own photo of today's plate, slow push-in, warm side light.
- On screen: TODAY · Braised short rib

**Scene 2**
- Voiceover: Eight hours in the oven, finished with gremolata. [price], served eleven to three.
- Visual: Cinematic close-up of a heavy cast-iron pot with a lid lifting and steam rising in a dim kitchen, shallow focus.
- On screen: [price] · 11–3 today

**Scene 3**
- Voiceover: Dine in or order on our site. When it's gone, it's gone.
- Visual: Warm restaurant counter with an order pickup shelf and a handwritten chalkboard, soft afternoon light, no faces.
- On screen: Dine in · order online · [website]

## This week's specials rundown (30 seconds)

Runtime: about 30 seconds.

**Scene 1**
- Voiceover: Here's what's on special at Corner Table this week.
- Visual: Chalkboard menu on a brick wall beside a window with morning light, cinematic, slow pan.
- On screen: This week's specials

**Scene 2**
- Voiceover: Tuesday: fish tacos with lime slaw, [price].
- Visual: Generated close-up of soft tacos with bright slaw on a wooden board, warm light, shallow focus.
- On screen: Tue · Fish tacos · [price]

**Scene 3**
- Voiceover: Wednesday: mushroom risotto, [price]. It's vegetarian; ask us about allergens.
- Visual: Generated bowl of creamy risotto with herbs on a linen napkin, soft window light.
- On screen: Wed · Mushroom risotto · [price]

**Scene 4**
- Voiceover: Thursday: half-roast chicken with fries, [price].
- Visual: Generated roast chicken on a platter with golden fries, steam rising, warm tones.
- On screen: Thu · Half chicken · [price]

**Scene 5**
- Voiceover: Specials are dine-in, from five. Book a table at the link in our bio.
- Visual: Cozy dining room with set tables and candles at dusk, wide cinematic shot, no faces.
- On screen: Dine-in from 5 PM · Book online

## Kitchen fill-in sheet: write the script in two minutes

Keep this on the pass. Whoever posts fills in the right-hand column and pastes it into the prompt.

| Field | Example | Rule |
| --- | --- | --- |
| Dish name | Braised short rib on polenta | Exactly as it appears on today's menu |
| Why it's good (6 words max) | Eight hours in the oven | A fact about the cooking or sourcing, not a superlative |
| Price | [price] | Same as the till; no 'was' price unless it is the genuine regular price |
| When | 11–3 today | Hours or 'until sold out' if that is true |
| How to get it | Dine in or order online | Name the channels that actually carry the special |
| Dietary note | Vegetarian; ask about allergens | Only labels the kitchen confirms; never 'allergen-free' |
| Photo | Taken at the pass before service | Real dish, real portion, good light |

## Openers that sell a special in two seconds

- Today only at [Restaurant]: [dish].
- The chef's been making this since 6 am: [dish], today until it's gone.
- Lunch sorted: [dish], [price], until three.
- If you only order one thing this week, order this.
- Back by request for one day: [dish].
- Rainy-day special: [dish], served all afternoon.

> **Warning:** Three checks before you post a special. The price on screen matches the till, and any 'was' price is genuinely your regular price. Any 'free' or two-for-one offer states its conditions (dine-in only, one per table, dates). Dietary words like 'vegan' or 'gluten-free' are only used if the kitchen confirms them for that dish, and allergen questions go to staff. Alcohol deals have their own local rules; check with your licensing authority.

## Adapting the daily special video

- Sell-out specials: post a second 10-second clip saying 'sold out, back Thursday' so the feed stays honest and builds anticipation.
- Happy hour: the same template works, but put the hours first and check local rules on how drink promotions can be advertised.
- Coffee shop or bakery: swap to the Lo-fi music bed and the Jessica voice, and post at 7 am for the morning rush.
- Takeout and delivery: name the app or your own site and say whether delivery prices differ from dine-in.
- Multilingual neighborhood: render the same 20-second script in Spanish or another of Veedio's 29 languages and post both.
- No time to photograph: use a fully generated version for the weekly rundown, but keep single-dish posts on your own photo.

## Settings

| Setting | Single dish | Weekly rundown |
| --- | --- | --- |
| Length | 15–20s (3 scenes, 9 credits) | 30s (5 scenes, 13 credits) |
| Visual style | Cinematic | Cinematic |
| Voice | Sarah | Chris or Sarah |
| Captions | Pop | Boxed so each day reads clearly |
| Music | Uplifting | Lo-fi |

## FAQ

### What time should I post a daily special?

Before people decide: late morning for a lunch special, mid-afternoon for dinner. Posting after service starts reaches people who have already chosen.

### Should I post the special on Stories or in the feed?

Both. Stories suit a same-day special because they disappear; a feed Reel reaches people who do not follow you yet. A weekly rundown works best as a feed Reel.

### Do I need to show the price?

It is usually the reason someone acts, so yes. Make it the same as the till, and if you claim a saving, compare it with your genuine regular price.

### Can I write 'gluten-free' or 'vegan' on screen?

Only when the kitchen confirms the dish meets that description, including cross-contact risk. For allergies, point people to staff rather than making a promise in the video.

### Is a 20-second video long enough?

For a single dish, yes. Three facts (dish, price, hours) and how to order is what people remember. Longer videos suit menu launches or behind-the-scenes posts.

### Can I automate daily specials?

Veedio's Auto-Mode on Pro and Studio can write, render and publish on a schedule, but specials change and prices must be exact, so most restaurants render each special from the fill-in sheet and approve it before posting.

## Sources

- [16 CFR Part 233, Guides Against Deceptive Pricing (eCFR)](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-233) (checked 2026-10-30)
- [16 CFR Part 251, Guide Concerning Use of the Word 'Free' (eCFR)](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-251) (checked 2026-10-30)
- [Food Standards Agency: Allergen guidance for food businesses](https://www.gov.uk/government/publications/allergen-guidance-for-food-businesses) (checked 2026-10-30)
- [FDA: Menu Labeling Requirements](https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/menu-labeling-requirements) (checked 2026-10-30)

Make it with Veedio: https://www.veedio.co/tools/restaurant-promo-video-maker