# Course launch video script: an announcement and a lesson preview that sells by teaching

Canonical page: https://www.veedio.co/scripts/course-launch-video-script
Updated: 2026-10-30

A course launch video script names the exact person the course is for and the moment they are stuck in, shows what they will be able to do by the end, walks through what is inside in plain terms, says who it is not for, and gives the real enrolment details. Pair it with a short preview that teaches one genuinely useful technique from the course. Only state deadlines and results that are true, and avoid earnings promises entirely.

Key facts:
- The FTC warns that companies selling training or business opportunities can’t make false, misleading or deceptive claims about the earnings people can expect (FTC consumer alert).
- The FTC’s Endorsement Guides require that student testimonials reflect honest experience and that atypical results are qualified.
- Veedio’s Watercolor style and Alice voice (clear, engaging educator) suit creative-skill course promos.
- An eight-scene launch video costs 19 credits on Veedio with still images, or 107 with AI motion clips.
- Pro and Studio plans can add a presenter avatar made from your own photo, and clone your own voice.

## Script 1: “Watercolour from the first brushstroke” (60-second launch announcement)

Runtime: about 60 seconds.

**Scene 1**
- Voiceover: If you bought watercolour paints and they’re still in the box, this course is for you.
- Visual: Watercolor style: a closed paint tin and an unopened pad of watercolour paper on a shelf, a little dusty, soft morning light.
- On screen: Still in the box?

**Scene 2**
- Voiceover: Watercolour From the First Brushstroke is a four-week online course for complete beginners. No drawing skills needed.
- Visual: Watercolor style: the tin opening, pans of colour glowing, a brush dipping into a jar of clean water.
- On screen: 4 weeks · total beginners

**Scene 3**
- Voiceover: Week one, you learn to control water, because that’s the whole secret, and the bit nobody explains.
- Visual: Watercolor style: close-up of a brush laying a smooth graded wash from deep blue to almost white.
- On screen: Week 1: water control

**Scene 4**
- Voiceover: Week two is colour mixing with just three paints. Week three is skies, trees and water.
- Visual: Watercolor style: a small palette with three colours mixing into greens and violets; then a loose painting of a sky over a tree line.

**Scene 5**
- Voiceover: Week four, you paint one finished landscape, start to end, alongside me.
- Visual: Watercolor style: a finished small landscape of a lake at sunset taped to a board, masking tape being peeled away.
- On screen: Week 4: your first finished painting

**Scene 6**
- Voiceover: Every lesson is a short video you can pause and repeat, plus one live feedback session a week where I look at your paintings.
- Visual: Watercolor style: a laptop on a kitchen table beside a drying painting, a paused lesson on the screen.

**Scene 7**
- Voiceover: It’s not for you if you already paint confidently. It’s built for the very first month.
- Visual: Watercolor style: a simple, slightly wobbly first painting pinned to a fridge with a magnet.
- On screen: Made for month one

**Scene 8**
- Voiceover: Enrolment opens Monday and closes the following Sunday, so the group starts together. Join the waitlist at the link.
- Visual: Watercolor style: a calendar page with one week softly washed in blue, a brush resting across it.
- On screen: Waitlist at the link

## Script 2: “The one-stroke cloud” (30-second lesson preview)

Runtime: about 30 seconds.

**Scene 1**
- Voiceover: Here’s a lesson from week three: a soft cloud in one stroke, without white paint.
- Visual: Watercolor style: a blank sheet of watercolour paper, a brush loaded with pale blue, a folded paper towel beside it.
- On screen: One-stroke clouds

**Scene 2**
- Voiceover: Wet the sky area with clean water first. Shiny, not puddled.
- Visual: Watercolor style: a wide flat brush gliding clean water across the top of the paper, the surface catching the light.

**Scene 3**
- Voiceover: Drop in blue around where the cloud will be, and leave the cloud shape as bare paper.
- Visual: Watercolor style: blue blooming softly into the wet paper, leaving a rounded white gap.
- On screen: Paint around the cloud

**Scene 4**
- Voiceover: Then dab the edge with a scrunched paper towel. That soft edge is the whole trick.
- Visual: Watercolor style: a scrunched paper towel lifting colour from the edge of the white shape, creating a fluffy outline.

**Scene 5**
- Voiceover: That’s week three in thirty seconds. The full course starts with week one. Waitlist at the link.
- Visual: Watercolor style: the finished sky with two soft white clouds drying under a desk lamp.
- On screen: Waitlist at the link

## 8 alternative hooks

- If your watercolour paints are still in the box, this is for you.
- Watercolour isn’t about drawing. It’s about water. Here’s week one.
- Four weeks from never having painted to one finished landscape.
- The secret to watercolour that nobody explains in the first lesson.
- I teach complete beginners, and this is the first thing I show them.
- Soft clouds in one stroke, no white paint.
- Here’s a full lesson from my course, free, in 30 seconds.
- Before you buy any painting course, try this one technique.

## How to adapt these scripts to your course

1. Write the first line about the student’s stuck moment, not about you. “Paints still in the box” is a moment; “I’ve been painting for years” is a credential, and it can come later.
2. Describe the outcome as a skill or a finished thing, not a feeling or an income. “One finished landscape” can be checked; “transform your life” can’t.
3. List what is inside in weeks or modules, with one plain sentence each. Buyers want to know what they are actually getting.
4. Say who it isn’t for. It filters out people who would ask for refunds and reassures the people it is for.
5. Use real dates and real limits only. If enrolment closes Sunday, close it Sunday. If there is no limit on places, don’t imply one.
6. If your course teaches people to earn money, leave income figures out of the script unless you can show they are typical. The FTC treats deceptive earnings claims seriously.
7. Use student quotes only with permission, in their exact words, and say what results students generally get if a quote describes an unusual one.
8. Make the preview genuinely useful on its own. A lesson that works without buying is the strongest proof the course is worth it.

## Recommended Veedio settings

| Setting | Launch announcement | Lesson preview |
| --- | --- | --- |
| Visual style | Watercolor (watercolor), matching the subject | Watercolor (watercolor); film your own hands painting if you can, for the real technique |
| Voice | Alice (alice), a clear, engaging educator, or your own cloned voice on Pro and Studio | Jessica (jessica), playful, bright and warm |
| Caption style | Highlight (highlight) | Boxed (boxed) for step text |
| Music | Uplifting (uplifting) | Lo-fi (lofi) |
| Length | 60s | 30s |
| Scenes and credits | 8 scenes: 19 credits with stills, 107 with AI motion | 5 scenes: 13 credits with stills, 68 with AI motion |

## When to post each script during a launch

Post the lesson preview first, a week or two before enrolment opens, and again in the middle of the launch. It reaches people who don’t yet know they want a course, and it is useful whether or not they buy.

Post the announcement when the waitlist opens and on the day enrolment opens. On the final day, a short honest reminder works better than a new pitch: what’s inside, when it closes, where to join. Then actually close.

## FAQ

### How long should a course launch video be?

Sixty seconds is enough for an announcement on Reels, TikTok and Shorts: the problem, what’s inside, who it’s for and how to join. A lesson preview works at 30 seconds. Your sales page can carry a longer walkthrough.

### What should a course promo video include?

The student’s stuck moment, the specific outcome, what’s inside by week or module, who it’s not for, and the real enrolment details. Leave out long credentials and anything you can’t back up.

### Can I use countdowns and limited spots in launch videos?

Only if they’re real. A deadline that quietly extends, or limited spots that aren’t limited, damages trust and can count as a deceptive practice. A real cohort start date is a perfectly good reason to enrol now.

### Can I mention how much students have earned after my course?

Be very careful. The FTC warns businesses against false, misleading or deceptive claims about earnings people can expect, and an exceptional student’s income isn’t typical. Describing the skills taught is far safer.

### Should I appear on camera in my course launch video?

If you’re comfortable, yes, at least briefly: buyers want to see who will teach them. On Pro and Studio you can use a presenter avatar made from your own photo and your own cloned voice; for technique shots, real footage of your hands is best.

### How many launch videos should I make?

At least three: a lesson preview, an announcement and a final-day reminder. Several short previews from different lessons often do more than one big announcement.

## Sources

- [FTC consumer alert: FTC puts over 1,100 businesses on notice about deceptive money-making claims](https://consumer.ftc.gov/consumer-alerts/2021/10/ftc-puts-over-1100-businesses-notice-about-deceptive-money-making-claims) (checked 2026-10-30)
- [FTC: Endorsement Guides, What People Are Asking](https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking) (checked 2026-10-30)

Make it with Veedio: https://www.veedio.co/tools/course-promo-video-generator