# Explainer video script: two finished examples for a product and a concept

Canonical page: https://www.veedio.co/scripts/explainer-video-script
Updated: 2026-10-30

An explainer video script answers three questions in order: what problem does the viewer have, how does this work in three simple steps, and what is different afterwards. Open on the problem in the viewer’s words, explain the mechanism with one visual per step, show the result, and end with one next step. For social and landing pages, 30 to 60 seconds is enough; cut anything that explains how you built it rather than how it helps.

Key facts:
- Veedio has a dedicated Explainer Video Generator that turns a script, idea or URL into a narrated, captioned video.
- Veedio can read a web page or PDF link and draft an explainer from it.
- Veedio exports 16:9 for websites and YouTube, and 9:16 or 1:1 for social feeds.
- A ten-scene explainer costs 23 credits on Veedio with still images, or 133 with AI motion clips.
- Matilda (knowledgeable, upbeat explainer) and Alice (clear, engaging educator) are two Veedio voices built for explaining.

## The explainer structure these scripts follow

Problem, mechanism, result. The problem is described in the viewer’s own words: “the shoebox of receipts”, not “expense management inefficiency”. The mechanism is the product or idea broken into three steps, each with one picture. The result is the same scene as the problem, now fixed.

Most explainer scripts fail by starting with the company, listing every feature, or explaining the technology instead of the outcome. If a sentence would only interest your engineers or your investors, it belongs somewhere else.

## Script 1: “How Ledgerline matches your receipts” (60-second software explainer)

Runtime: about 60 seconds.

**Scene 1**
- Voiceover: It’s the end of the month, and somewhere there’s a shoebox of receipts with your name on it.
- Visual: 3D render: a cardboard shoebox overflowing with crumpled paper receipts on a small-business desk, a calendar showing the last day of the month.
- On screen: Month-end, again.

**Scene 2**
- Voiceover: You know what you spent. Matching every receipt to every card payment is what takes the evening.
- Visual: 3D render: a bank statement on one side of the desk, receipts on the other, dotted lines trying and failing to connect them.

**Scene 3**
- Voiceover: Ledgerline does the matching for you, in three steps.
- Visual: 3D render: the shoebox lid closing and a phone sliding onto the desk with a simple app screen showing three numbered steps.
- On screen: 3 steps

**Scene 4**
- Voiceover: Step one: snap the receipt. Or forward the email. That’s it.
- Visual: 3D render: a phone camera framing a paper receipt; beside it, an email envelope icon flying into the phone.
- On screen: 1. Snap or forward

**Scene 5**
- Voiceover: Step two: Ledgerline reads the date, the shop and the amount.
- Visual: 3D render: the receipt image with three highlighted fields, date, merchant and total, lifting off the paper into neat labelled boxes.
- On screen: 2. It reads the details

**Scene 6**
- Voiceover: Step three: it finds the matching card payment and links the two. If it’s unsure, it asks you instead of guessing.
- Visual: 3D render: a receipt card snapping into place next to a bank transaction line with a green link; a second pair shows a small yellow question mark.
- On screen: 3. It matches, or asks

**Scene 7**
- Voiceover: Everything that matched is ready for your accountant. Everything that didn’t is in one short list.
- Visual: 3D render: a tidy dashboard with a long column of green ticks and a short list of three items flagged for review.

**Scene 8**
- Voiceover: Export it to the spreadsheet or accounting software you already use.
- Visual: 3D render: the dashboard folding into a clean spreadsheet file icon that slides into a folder.

**Scene 9**
- Voiceover: No more shoebox. No more lost evening.
- Visual: 3D render: the same desk as the first scene, now clear, the shoebox gone, a cup of tea and an open laptop.
- On screen: Month-end, done.

**Scene 10**
- Voiceover: Try Ledgerline on this month’s receipts. The link is below.
- Visual: Simple end card: the Ledgerline name on a soft blue background with a phone showing the app.
- On screen: Ledgerline · link below

## Script 2: “What a heat pump actually does” (30-second concept explainer for an installer)

Runtime: about 30 seconds.

**Scene 1**
- Voiceover: A heat pump doesn’t make heat. It moves it.
- Visual: Documentary-style shot of a heat pump unit outside a brick house on a cold, frosty morning, breath-like vapour in the air.
- On screen: It moves heat.

**Scene 2**
- Voiceover: Even cold outdoor air holds some heat. The pump collects it with a refrigerant that boils at very low temperatures.
- Visual: Simple animated diagram over the outdoor unit: small orange arrows drifting from the cold air into a coiled pipe.

**Scene 3**
- Voiceover: Then it compresses that refrigerant, which makes it hotter, and carries the heat indoors to your radiators or vents.
- Visual: Diagram continues: the pipe narrows at a compressor, glowing brighter orange, and runs through the wall to a radiator inside.

**Scene 4**
- Voiceover: In summer, many models run the same cycle in reverse to cool the house.
- Visual: The same diagram with blue arrows flowing the other way, a sunny summer garden outside.

**Scene 5**
- Voiceover: Want to know if your home is a good fit? Book a survey with Brightfield Heating.
- Visual: A tidy van parked outside the same brick house, an engineer seen from behind carrying a toolbox to the door.
- On screen: Book a home survey

## 8 alternative hooks

- Somewhere there’s a shoebox of receipts with your name on it.
- Month-end shouldn’t take your whole evening. Here’s how to get it back.
- You don’t need to type in another receipt. Watch.
- Three steps between a crumpled receipt and a finished expense report.
- If your accountant has ever asked where a receipt went, this is for you.
- Your heat pump is not a heater. Here’s the difference.
- How do you heat a house with cold air? Thirty seconds.
- Before you replace your boiler, understand what a heat pump does.

## How to adapt these explainer scripts

1. Write the first line from a customer call or review. The phrase customers use for the problem is better than any you will invent.
2. Squeeze your product into three steps, even if it has twelve features. Pick the three that a new customer touches first.
3. Show uncertainty honestly. Script 1 says the app asks when it’s unsure; explainers that admit limits sound more credible than ones that claim magic.
4. End on the problem scene, now solved. Repeating the opening image makes the change obvious without a single extra claim.
5. Cut the explanation of how you built it. Algorithms, stacks and funding rounds don’t belong in a customer explainer.
6. For a service business, use Script 2’s pattern: explain the concept people misunderstand, then offer the next step, such as a survey or consultation.
7. Check every technical claim with the person who knows it best. A wrong explanation is worse than a short one.
8. Make a 16:9 version for your homepage and a 9:16 version for social from the same script.

## Recommended Veedio settings

| Setting | Software explainer | Concept explainer |
| --- | --- | --- |
| Visual style | 3D render (3d): clean objects and simple screens | Documentary (documentary) for real-looking homes, with diagram scenes described in the prompt |
| Voice | Matilda (matilda), a knowledgeable, upbeat explainer | River (river), relaxed, neutral and informative |
| Caption style | Boxed (boxed) | Subtle (subtle) |
| Music | Uplifting (uplifting) | Lo-fi (lofi) |
| Length | 60s | 30s |
| Aspect ratio | 16:9 for your website; 9:16 for social | 9:16 for Reels and Shorts |
| Scenes and credits | 10 scenes: 23 credits with stills, 133 with AI motion | 5 scenes: 13 credits with stills, 68 with AI motion |

## FAQ

### How long should an explainer video be?

For social and landing pages, 30 to 60 seconds. A single concept fits in 30; a product with three steps fits in 60. If you need longer, make a series of short explainers, one per feature, rather than one long video.

### What should an explainer video script include?

The problem in the viewer’s words, how it works in three steps, what is different afterwards, and one call to action. Leave out company history, feature lists and how the technology works internally.

### What are the main types of explainer videos?

Product explainers show how a tool or app solves a problem (Script 1). Concept explainers teach an idea customers misunderstand, then link it to your service (Script 2). There are also onboarding explainers for new customers and process explainers that walk through what happens after someone signs up.

### Can I make an explainer video from my website?

Yes. Veedio can read a page or PDF link and draft scenes from it. Edit the draft so the first line describes the customer’s problem, because product pages usually lead with the product.

### Should an explainer video use animation or real footage?

Animation or 3D renders work well for software and abstract ideas because you can show things that aren’t visible, like data moving. Real-looking footage suits physical services. Script 2 mixes both: real-looking scenes with simple diagram overlays.

### How many words is a 60-second explainer script?

About 130 to 150 spoken words at a calm explaining pace. Script 1 above is about 130. If yours runs longer, cut a step, not the pauses.

Make it with Veedio: https://www.veedio.co/tools/explainer-video-generator