How do you make an explainer video with AI?
Write the explanation first in four parts: the problem the viewer has, the one idea that solves it, a concrete example, and what to do next. Keep each sentence short enough to say in a breath. Give that to an AI explainer generator, which turns each sentence into a scene with a picture, a voiceover and captions. Use 9:16 for social, 16:9 for a website, and 60 seconds for most topics.
- Veedio’s Explainer Video Generator opens on the 3D render style, the Rachel voice, Bold captions and Lo-fi music.
- Veedio renders 30, 60, 90 and 180 second videos in 9:16, 1:1 or 16:9.
- An eight-scene explainer costs 19 credits with stills; ten scenes with AI motion cost 133.
- Narration can be in any of 29 languages, with 20 voices to choose from.
- The script is shown scene by scene before rendering, so wording can be fixed first.
The four parts of an explainer
- The problem, in the viewer’s words. “Your heating bill jumped and you keep hearing about heat pumps.” If the viewer does not recognise themselves in the first line, nothing after it matters.
- The one idea. Every explainer has a single sentence at its core: “A heat pump does not make heat, it moves it.” Say it early and plainly.
- A concrete example or analogy. “It works like your fridge, in reverse.” This is the scene people remember and repeat.
- What to do next. A check to make, a question to ask, a page to visit. An explainer that ends on “and that is how it works” leaves the viewer with nothing to do.
Length, scenes and credits
| Topic size | Length | Scenes | Credits with stills | Credits with motion |
|---|---|---|---|---|
| One idea, one example | 30s | 5 | 13 | 68 |
| One idea with a full example | 60s | 8 | 19 | 107 |
| A process with steps | 90s | 10 | 23 | 133 |
| A topic with several parts | 180s | 12 | 27 | 159 |
Making it, step by step
- 1
Write the core sentence
Before any tool, finish this sentence: “The thing people do not realise is…”. If you cannot, you are not ready to explain it yet.
- 2
Draft the four parts
Problem, idea, example, next step. Two or three sentences each is plenty for a 60-second video.
- 3
Generate the scenes
Paste your draft, or just the topic and core sentence, into the Explainer Video Generator. It returns one scene per line, each with a visual description, before anything is rendered.
- 4
Read it aloud
Say every line out loud at normal speed. Split any sentence you run out of breath on, and replace jargon with the words a customer would use.
- 5
Pick format and look
9:16 for TikTok, Reels and Shorts; 16:9 for a website, a sales deck or a YouTube video. 3D render keeps abstract ideas clear; Documentary suits real-world processes.
- 6
Choose the voice
Rachel is warm and conversational, Matilda is an upbeat explainer, Alice is a clear educator, Daniel is a steady broadcaster. Pick one and keep it for every explainer you make.
- 7
Render, then publish or embed
Publish to social accounts from the app, or download the 1080p MP4 to embed on a help page or landing page beside the written explanation.
Worked example: a 60-second explainer on heat pumps
8 scenes · about 60 seconds
Scene 1
Everyone is talking about heat pumps. Here is how one actually works, in a minute.
Visual: 3D render of a small modern house in winter with a compact outdoor unit beside it, soft snow, clean bright lighting.
On screen: How a heat pump works
Scene 2
The surprising part: a heat pump does not make heat. It moves heat from one place to another.
Visual: 3D render of glowing orange arrows flowing from outside a house to inside through a wall, simple and clear.
Scene 3
Even cold winter air holds some heat. The outdoor unit pulls that heat into a refrigerant.
Visual: 3D render close-up of an outdoor unit’s fan spinning, faint orange particles drawn from frosty air into its coils.
Scene 4
A compressor squeezes the refrigerant, which makes it much hotter.
Visual: 3D render cutaway of a compressor, a coloured fluid glowing brighter orange as it is compressed.
Scene 5
Inside, that heat is released into your rooms through radiators, vents or underfloor pipes.
Visual: 3D render of a cosy living room with warm air flowing gently from a wall unit, a sofa and a lamp.
Scene 6
It is the same trick your fridge uses, just pointed the other way.
Visual: 3D render of a kitchen fridge with the back panel shown, arrows of heat leaving the coils into the room.
Scene 7
And in summer many systems can reverse, moving heat out to cool the house.
Visual: 3D render of the same house in bright summer sun, blue arrows flowing out of the house to the outdoor unit.
Scene 8
Thinking about one? Ask an installer how well your home holds heat before you compare prices.
Visual: 3D render of a clipboard checklist beside a house model on a table, soft daylight, calm and practical.
On screen: Ask about insulation first
Writing lines a listener can follow
- Put the point before the reason: “It moves heat, it does not make it” before the physics.
- One idea per scene, so each picture has a single job.
- Use analogies from the kitchen, the car and the body; everyone has those.
- Say numbers as people say them, and only the ones you have checked.
- Repeat the core sentence at the end in slightly different words.
- Cut every “basically”, “essentially” and “in order to”.
Explainer mistakes
- Starting with company history instead of the viewer’s problem.
- Explaining three ideas in a video built for one.
- Text-heavy scenes. Captions already carry the words; scenes should show the idea.
- Jargon the narrator says fluently and the viewer has never heard.
- No next step, so the viewer understands and then does nothing.
- Using a landscape video on vertical platforms or the reverse, so it shows up letterboxed.
FAQ
Questions people ask next
What is the difference between an explainer and an ad?
An explainer teaches one idea and earns trust; an ad asks for an action now. Explainers often end with a soft next step, and they stay useful long after an offer expires.
Can AI make a software or SaaS explainer?
Yes, for the concept: what problem it solves and how the idea works. Veedio has no screen capture, so for a click-by-click product walkthrough record your screen and use the AI explainer for the why, not the how.
Which visual style is best for explainers?
3D render for abstract or technical ideas, Documentary for real-world processes, Comic or Watercolor for lighter, friendlier topics. Avoid switching styles inside one series.
Can I make the same explainer in other languages?
Yes. Choose any of the 29 supported languages for narration and captions, and render one version per language. Have a native speaker read the script before you publish.
How much does it cost to make an explainer?
A full video needs a paid plan, from Starter at $19 monthly with 600 credits. A 60-second, eight-scene explainer with stills uses 19 credits. The first payment includes a 7-day money-back guarantee.
Keep going
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