01
Shorts retention is decided in the middle
The mistake most Shorts scripts make is treating the format like TikTok: tease at the top and reveal at the end. A Shorts viewer usually arrived for a specific thing, and a video that withholds it is closed before the reveal.
So this shapes the script the other way round: the question in the first line, something worth staying for by scene three, and a final beat that reframes what you have just been told rather than asking for a subscription.