01
An idea is not a topic
“Budgeting” is a topic. “The budget rule that made me hate budgeting, and what I do instead” is an idea, because it contains a position, a tension and a reason to keep watching.
So each of these comes back with the opening line already written. If the hook does not work, the idea does not work, and finding that out here costs nothing — which is the entire point of doing it before you produce anything.