Short video for your business, by industry
How real estate agents, dentists, restaurants, online stores, coaches and local services use short video: the use cases, ready scripts, a posting plan and the advertising rules to know.
31 pages
Coaches
- How should coaches use short video to get clients?
The FTC says an endorsement must reflect the honest opinion and real experience of the endorser.
- How do I make a client testimonial video for my coaching business?
Under the FTC's Consumer Reviews and Testimonials Rule, a testimonial that misrepresents someone's experience is prohibited, and services such as coaching are covered.
- How do I make a course launch video as a coach?
Veedio videos run 30s, 60s, 90s or 3 minutes in 9:16, 1:1 or 16:9.
- How do I make a short video to promote my coaching webinar?
Veedio renders 30-second, 60-second, 90-second and 3-minute videos, in 9:16, 1:1 or 16:9.
Dentists
- How should a dental practice use short video for marketing?
Under HIPAA, a covered practice generally needs a patient's written authorization to use their protected health information for marketing (HHS, Marketing guidance).
- How do I make a dental patient education video patients will actually watch?
The FTC's Health Products Compliance Guidance says health benefit claims need competent and reliable scientific evidence.
- How do I make a teeth whitening promo video without overpromising?
The FTC says testimonials or results more dramatic than people can generally expect are likely deceptive, and 'results not typical' does not fix that.
- What should a dental office's new patient welcome video include?
The FTC's Consumer Reviews and Testimonials Rule, in effect since October 21, 2024, bars fake reviews and undisclosed insider testimonials.
Ecommerce
- How should an online store use short video to sell products?
Under the FTC's pricing guides, a former-price comparison is legitimate only if that price was offered openly and actively, in good faith, for a reasonably substantial period (16 CFR 233.1).
- How do I announce a sale on video without breaking pricing rules?
The FTC's pricing guides say a former price is a legitimate comparison only if it was the actual, bona fide price offered to the public on a regular basis for a reasonably substantial period (16 CFR 233.1).
- How do I make a short product demo video for my online store?
The FTC's substantiation policy says advertisers must have a reasonable basis for objective claims before they are disseminated.
- How do I make an unboxing-style video for my product without faking a review?
The FTC's Q&A on its reviews rule says there is no blanket ban on AI-generated avatars in marketing, but an avatar testimonial is prohibited if the underlying testimonial is fake or false.
Gyms
- How should a gym use short videos for marketing?
The FTC says that if an endorser's results aren't typical, the ad must make clear what results people can generally expect.
- How do I make a member transformation video for my gym the right way?
The FTC's own example of an atypical result is a weight-loss testimonial; without proof it's typical, the ad must say what people generally achieve.
- How do I make a weekly class schedule video for my gym?
A 6-scene Veedio video costs 15 credits with still images, so a year of weekly schedule videos fits easily on the Starter plan's 600 credits a month.
Home services
- How do home service businesses use short video to get more calls?
California's contractor board says licensed contractors must include their license number in all forms of advertising, including posts that solicit business online.
- How do I make a before-and-after video of a home service job?
In Veedio, one of your own photos can open the video; every scene after it is generated, so the job itself belongs in that opening photo.
- How do I make seasonal maintenance tip videos for my home service business?
Veedio can schedule a batch of videos to TikTok, Instagram Reels and YouTube Shorts with Auto-Mode.
- How do I turn my customer reviews into short videos?
The FTC's Consumer Reviews and Testimonials Rule prohibits fake reviews, including ones written by a business or generated by AI, and covers services.
Med spas
- How should a med spa use short video to book more consultations?
The FTC says health claims need competent and reliable scientific evidence, and testimonials don't replace it.
- How do I announce a new treatment at my med spa with a short video?
The FTC expects health-related claims to be supported by competent and reliable scientific evidence.
- How do I make a treatment explainer video for my med spa?
The FTC says health-related claims need competent and reliable scientific evidence.
Real estate
- How should a real estate agent use short video for marketing?
The Fair Housing Act makes it unlawful to publish any housing advertisement that indicates a preference based on race, color, religion, sex, handicap, familial status or national origin (42 U.S.C. 3604(c)).
- How do I make a just-listed video for a new real estate listing?
NAR Standard of Practice 12-4: Realtors shall not advertise property without authority, or quote a price different from the one agreed with the seller.
- How do I make a monthly real estate market update video?
If an ad states a rate of finance charge, Regulation Z requires it to be stated as an annual percentage rate (12 CFR 1026.24).
- How do I make a neighborhood guide video as a real estate agent?
NAR Standard of Practice 10-1 (amended June 2025) bars Realtors from volunteering the racial, religious or ethnic composition of a neighborhood and from steering.
- What should an open house video say, and when should I post it?
The Fair Housing Act's advertising ban covers any notice or statement about the sale or rental of a dwelling, which includes open house invitations (42 U.S.C. 3604(c)).
Restaurants
- How should a restaurant use short video for marketing?
In the US, chains with 20 or more locations under the same name must show calories on menus and menu boards (FDA menu labeling).
- How do I announce a new restaurant menu with video?
US chains with 20 or more locations must disclose calories for standard menu items on menus and menu boards (FDA).
- How do I make a hiring video for my restaurant?
The EEOC says it is illegal to publish a job ad that shows a preference for or discourages applicants because of race, color, religion, sex, national origin, age (40 or older), disability or genetic information.
- How do I make a quick daily special video for my restaurant?
Under the FTC's pricing guides, a 'was' price must be a genuine former price offered for a reasonably substantial period (16 CFR 233.1).