Is fitness still trending?Google search interest, last 12 months

Google Trends does not publish search counts. It scales a term's searches so that its busiest week in the window is 100; 50 means half as many searches as that week, and 0 means too few to measure. So the chart shows how interest moved, not how many people searched.

We compare the average of the last four complete weeks with the average of the four weeks a quarter before them. Up by 15% or more is rising, down by 15% or more is cooling, anything between is steady. The current week is left out because Google is still counting it.

The US is the largest of the markets Veedio's customers sell to, and a single market keeps the line comparable week to week. Other countries can trend differently.

Google Trends, read once a week through Apify, a web-data platform, and cached. The date of the latest read is on the page. Veedio is not affiliated with Google.

Search interest is one signal: a rising line means more people are curious, a cooling one means the early wave may have passed. Pair it with what is actually winning on each platform — the YouTube, TikTok and Reels pages for this niche rank the fastest-moving videos right now.