By industry · Updated 30 October 2026

How do I make a course launch video as a coach?

A course launch video works when it names who the course is for, shows what is inside in concrete terms (modules, lesson length, what you will have at the end), gives the real enrolment date, and ends on one link. Keep it to 45-60 seconds in 9:16, open on the student's problem rather than your credentials, and describe skills students will build instead of promising income or life outcomes. Post it as part of a short sequence: teaser, doors open, objections, close.

Veedio videos run 30s, 60s, 90s or 3 minutes in 9:16, 1:1 or 16:9.
An 8-scene Veedio video costs 19 credits with still images or 107 with AI motion on every scene.
The FTC treats earnings claims for coaching and business programs as advertising that needs support.
Veedio can publish directly to TikTok, Instagram Reels and YouTube Shorts, and schedule posts with Auto-Mode.

Open the Course Promo Video Generator More by industry

Example script: launching a self-paced course for first-time managers (60s)

8 scenes · about 60 seconds

Scene 1
If you got promoted to manager and nobody showed you how to actually manage, this one's for you.
Visual: A young professional alone at a desk in an open-plan office at dusk, laptop open to a calendar packed with back-to-back meetings, warm desk lamp, slow push-in, cinematic.
On screen: New manager? No playbook?
Scene 2
Most new managers get a team, a title and a calendar invite. What they don't get is a playbook.
Visual: Close-up of a hand holding an empty notebook labelled 'Manager notes', pages blank, coffee cup beside it, shallow depth of field, soft morning light.
Scene 3
I've coached first-time managers one to one for six years, and I kept teaching the same six things. So I've turned them into a course.
Visual: A calm coaching session seen from behind two chairs: a coach and a client facing a whiteboard with six numbered boxes, warm afternoon light through tall windows, documentary feel.
On screen: The First-Time Manager Course
Scene 4
Six short modules: running a one to one, delegating outcomes instead of tasks, feedback that lands, saying no upward, hard conversations, and your first team meeting.
Visual: Six index cards pinned in a neat row on a cork board, each with a simple hand-drawn icon: two chairs, an arrow, a speech bubble, a raised hand, a storm cloud, a round table. Slow pan left to right.
On screen: 6 modules · self-paced
Scene 5
Every lesson is under fifteen minutes and comes with a worksheet, so you can do one on a lunch break and use it that afternoon.
Visual: A person eating lunch on a park bench with earbuds in, phone propped on a lunch box showing a paused lesson, autumn leaves, natural daylight.
Scene 6
By the end you'll have a script for your first difficult conversation and a weekly rhythm for your team that you can actually keep.
Visual: A tidy desk with a printed one-page weekly plan, three checked boxes, a pen resting on it, top-down shot, clean soft light.
Scene 7
Enrolment opens Monday, November ninth, and the founding price runs for that first week.
Visual: A wall calendar with a Monday circled in marker, morning sun across the page, slight camera drift.
On screen: Doors open Mon 9 Nov
Scene 8
Join the waitlist at the link in my bio and you'll get the first module free the day doors open.
Visual: A smartphone on a desk showing a simple sign-up page with a single button, finger about to tap, shallow depth of field, warm light.
On screen: Waitlist: link in bio

Turn this script into a video

Scene plan: what each shot is doing

Every scene earns its place. If you cut to 45 seconds, merge scenes 2 and 3 and drop scene 6.
Scene	Job	Shot	Notes
1	Hook: name the viewer	Lone worker, packed calendar, push-in	Say who it's for in the first sentence. Avoid opening on your name.
2	Problem	Empty notebook close-up	A concrete image of 'no playbook' beats an abstract stressed face.
3	Why you	Coaching session from behind	Use a real fact about your experience. If you don't have years, use sessions run or a specific credential.
4	What's inside	Six cards on a board	Name the modules. Specific contents are what make a launch video believable.
5	Format	Lesson on a lunch break	Answers 'do I have time for this?' before it becomes an objection.
6	What they'll have	One-page plan on a desk	A deliverable or skill, not an income or life promise.
7	Real date	Circled calendar	Only state a deadline or price window that really exists.
8	One call to action	Phone sign-up page	One link. If the first module is genuinely free, say so; if not, cut the line.

Before you post: Launch videos are where coaches most often over-claim. Don't promise income ('make six figures'), promotions or life outcomes unless you can show they are typical, and the FTC has warned coaching sellers about exactly these claims. Countdown and scarcity lines ('only 20 seats', 'price goes up at midnight') must be literally true. If a past student's result appears, use their real words with permission and say what typical results are. This is general guidance, not legal advice.

A four-video launch sequence

Re-use the same script: change scenes 1, 7 and 8 for each stage, keep the middle.
When	Video	What changes	Call to action
7 days before	Teaser (30s)	Problem and 'something's coming'; no modules yet	Join the waitlist
Doors open	Full launch video (60s, above)	Real open date becomes 'open now'	Enrol at the link
Mid-launch	Objection answer (45s)	Open on the top question you're getting, e.g. 'I don't have time'	Read the course page
Final day (only if enrolment really closes)	Close reminder (30s)	The real close date and time, with time zone	Enrol before it closes

Alternative opening lines for a course launch

“Here's everything I teach new managers in my one-to-one sessions, in six lessons you can do on a lunch break.”
“You were promoted for being good at your job. Nobody trained you for the new one.”
“Three questions I get from every first-time manager, and the course I built to answer them.”
“I've run this program one to one for years. Now it's a self-paced course, and here's what's inside.”
“If your one-to-ones feel like status updates, module one is for you.”
“Doors open Monday. Here's who this course is for, and who it isn't for.”

How to adapt the script to your course

Swap scene 4 for your real module list. Four to six named modules read well at this length; more than that, group them ('six modules on money, three on mindset').
Cohort course instead of self-paced? Replace scene 5 with the live schedule: 'Six Tuesday evenings, 7pm Eastern, recorded if you miss one.'
Membership or community? Lead with what happens every month (a live call, a new workshop) rather than a module list.
Health, fitness or nutrition course? Describe the habits and skills taught, not weight or health results, and check the FTC's health-claims guidance.
Selling in the UK, Canada or Australia? Use local date formats on screen (9 Nov) and price in the local currency only if checkout really charges it.
For LinkedIn, make a 1:1 version and add one line of text in the post naming the professional problem it solves.
Record the voiceover in your own voice for launch videos if you can. On Veedio Pro and Studio you can clone your voice once and use it for every scene.

Recommended settings on Veedio

Setting	Choice	Why
Visual style	Cinematic	Warm, considered look that suits a premium program
Voice	Your cloned voice, or Eric (smooth, trustworthy)	Launches convert on familiarity; your own voice is best
Captions	Bold	Module names and dates must be readable with sound off
Music	Uplifting	Forward-moving without sounding like a hype ad
Length	60s (or 30s for the teaser)	Fits all three short platforms
Media	Stills with slow pan; motion only on scenes 1 and 8	Keeps credits low; 8 scenes with stills is 19 credits

FAQ

Questions people ask next

How long should a course launch video be?

45 to 60 seconds for the main launch video on TikTok, Reels and Shorts, and 30 seconds for teasers and reminders. If you need more time to explain a high-ticket program, make a separate 90-second walkthrough and link it from the short.

Can I say 'limited spots' or use a countdown in my launch video?

Only if it is true. If a cohort really caps at 20 people or the founding price really ends on a date, say exactly that. Invented scarcity is a deceptive claim and erodes trust with the audience you need for your next launch.

Should I include student results in a course launch video?

Real results help, but use a past student's own words with their permission, disclose anything they received for sharing it, and make clear what results students generally get. If you don't have students yet, sell the contents and your experience instead. Never write a testimonial yourself.

Do I need to show my face in a course launch video?

Not necessarily. A narrated video with scene visuals and your voice can launch a course well, and many coaches pair it with one short on-camera clip. If you want a face on screen without filming, Veedio Pro and Studio can make a presenter from your own photo.

How many videos should a course launch include?

A small coach can run a launch on four: a teaser, a doors-open video, an objection-answer video and, if enrolment genuinely closes, a final reminder. Keep posting your normal teaching shorts in between so the feed isn't all selling.

What should be on screen in a course launch video?

The course name once, the module count or format, the real open or close date, and the call to action. Captions carry the rest. Keep on-screen text to a few words per scene so it reads on a phone.

Can Veedio make the course promo from my sales page?

Yes. Veedio accepts a URL as input and reads the page to draft the script, so you can paste your course sales page and then edit the script to remove any claim you can't support before rendering. A full video needs a paid plan from $19/mo.

Sources, checked 30 October 2026:

Platforms change their rules, so check them before you rely on them.

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