What should a dental office's new patient welcome video include?
A new-patient welcome video should walk a first-time patient through the visit before they arrive: how to book, what to bring, what happens in the chair and roughly how long it takes, how insurance and payment work at your practice, and that it is fine if it has been years. Keep it to about 60 seconds, warm and specific, with every insurance and timing detail confirmed by your front desk.
- The FTC's Consumer Reviews and Testimonials Rule, in effect since October 21, 2024, bars fake reviews and undisclosed insider testimonials.
- Under HIPAA, using a patient's protected health information for marketing generally needs their written authorization (HHS).
- The GDC asks UK practices to make clear whether they are NHS, mixed or wholly private.
- Veedio voices speak 29 languages, so the same welcome script can be rendered in Spanish, French or Arabic.
- On Pro and Studio, a Veedio presenter scene can put an AI avatar on screen, or you can clone your own voice.
Who this video is really for
The person watching a new-patient video has usually put off booking. Some are new in town and just need logistics. Many have not been to a dentist in years and are embarrassed about it, or are anxious about the visit itself. The video works when it answers their unspoken questions before the phone call: will they judge me, how long will this take, what will it cost, and will it hurt.
So the script below does not list services or awards. It describes the visit in order, names the comfort options you actually offer, is specific about paperwork and insurance, and says out loud that it does not matter how long it has been. That last line does more than any offer.
New-patient welcome script (60 seconds)
8 scenes · about 60 seconds
Scene 1
New to Maple Dental, or haven't seen a dentist in a while? Here's exactly what your first visit looks like.
Visual: Soft 3D render of a bright, welcoming dental reception area with plants and natural light, no people, slow push-in.
On screen: Your first visit, step by step
Scene 2
Book online or call us. We'll text you a short health form to fill in before you come, so there's less paperwork on the day.
Visual: Smartphone on a table showing a generic form icon and a calendar, warm light, no readable personal details.
On screen: Book · fill in the form ahead
Scene 3
Bring your insurance card if you have one, a list of any medicines you take, and your glasses if you need them to read.
Visual: Neat flat-lay of a blank insurance card, a pill organizer and reading glasses on a wooden surface, overhead.
On screen: Bring: insurance card · medicines list
Scene 4
When you arrive, we'll show you around and ask what you'd like help with. Then the dentist takes a look and any X-rays you need.
Visual: 3D treatment room with the chair upright, a small X-ray arm folded to the side, calm blue and white tones.
On screen: Chat · exam · X-rays if needed
Scene 5
Before any treatment, we'll explain what we found, your options, and the cost, and you decide what happens next.
Visual: 3D tablet on a stand showing a simple tooth diagram, beside a closed treatment-plan folder, soft lighting.
On screen: Options and costs first
Scene 6
Feeling nervous? Tell us. We can take breaks, explain each step as we go, and talk about comfort options.
Visual: Calm treatment room with a blanket folded on the chair and headphones on a side table, gentle light.
On screen: Breaks · step-by-step · comfort options
Scene 7
Most first visits take about [first visit length]. And no, it doesn't matter how long it's been. We're just glad you came.
Visual: Wall clock in a softly lit waiting area beside a water cooler and a bookshelf, slow pan.
On screen: About [first visit length]
Scene 8
Maple Dental, on [street]. Book your first visit online or call [phone].
Visual: Clean end card with the practice name, address line, phone and booking link on a soft neutral background.
On screen: [Practice] · [Phone] · Book online
Confirm these before you render
| Detail | Example line | Who confirms |
|---|---|---|
| Booking methods | 'Book online or call us' | Front desk |
| Forms | 'We'll text you a short health form' | Practice manager (and that the form tool is HIPAA-appropriate) |
| Insurance | 'We're in network with [plans]' or 'We'll check your coverage' | Billing; never say 'we take all insurance' unless it is literally true |
| Payment | 'Payment plans available' only if you offer them; name the provider if third-party | Practice manager |
| Visit length | 'About [x] minutes' | Hygienist or dentist, from your actual schedule |
| X-rays | 'Any X-rays you need' | Dentist; frequency depends on the patient |
| Comfort options | Breaks, headphones, blankets, sedation | Dentist; list sedation only if you are permitted and offer it |
| UK: NHS or private | 'We see NHS and private patients' | Practice owner; the GDC asks you to make this clear |
Opening lines for different first-time patients
- “Haven't been to the dentist in years? Here's what your first visit with us actually looks like.”
- “Just moved to [town]? Here's how to become a patient at [Practice] in three steps.”
- “Nervous about the dentist? Watch this before you book; it's what happens, step by step.”
- “Your first visit at [Practice], from booking to walking out, in one minute.”
- “What to bring to your first dental appointment, and what we'll do while you're here.”
- “New patient with no insurance? Here's how costs work at [Practice] before anything is done.”
Before you post: Keep it accurate and keep patients out of it. Do not show a real patient, a filled-in form or a schedule with names; generated 3D rooms show no one. Do not add patient quotes unless they are real, from that patient, with their authorization, and do not present staff as patients. Avoid 'painless' and 'best' claims, and state insurance and payment terms exactly. Check with your state board, the GDC or your counsel on local advertising rules.
Ways to adapt the welcome video
- Pediatric practice: speak to the parent, add what to tell a child before the visit, and switch to the Watercolor style and the Jessica voice.
- Practice with a sedation dentist: add one scene on how sedation is discussed and who is eligible, with the dentist's wording.
- Multi-location group: render one per location with that address, parking and hours; do not use a single generic version.
- Put a face on it: on Pro or Studio, record the dentist's own voice once and clone it, or film a 10-second phone intro and cut it in front of the narrated video.
- Send it after booking: text the video link in the booking confirmation; it answers the questions people otherwise call about.
- Spanish-speaking patients: render the identical script in Spanish with the Rachel or Sarah voice and have a bilingual team member check it.
Mistakes that make welcome videos backfire
- Opening with awards and years in business. Patients want to know what happens to them, not the practice history.
- Promising 'no wait times' or a fixed visit length you cannot keep.
- Showing instruments, needles or a reclined patient in close-up in a video meant for anxious people.
- Leaving the call to action vague. Say how to book, with the phone number and link on screen.
- Using stock smiles that look like real patients without labelling them as illustrative.
FAQ
Questions people ask next
How long should a new patient welcome video be?
About 60 seconds. That covers booking, what to bring, the visit, costs and comfort. Anything longer belongs on the website as a text page or a separate 'meet the team' video.
Should the dentist appear in the welcome video?
It helps patients recognise a friendly face, but it is not required. A narrated version works well, and you can add a short phone clip of the dentist saying hello at the start.
Can we include patient reviews in the video?
Only real reviews, quoted accurately, from patients who agreed in writing to that use. The FTC's rule bars fake reviews and undisclosed reviews from staff or their family. If you paid or rewarded the reviewer, disclose it.
Can we mention our new-patient special?
Yes, if the terms are clear in the video and caption: what is included, who qualifies, and when it ends. An offer that excludes most insurance plans or requires extra fees should say so up front.
Where should we post the welcome video?
Pinned to the top of your Instagram, Facebook and TikTok profiles, on the new-patient page of your website, in your Google Business Profile, and in the text or email confirming a first booking.
How much does it cost to make on Veedio?
An eight-scene video in stills costs 19 credits. Every full video needs a paid plan, from Starter at $19/mo with 600 credits, with a 7-day money-back guarantee on the first payment.
Sources, checked 30 October 2026:
- FTC: Consumer Reviews and Testimonials Rule, Questions and Answers
- FTC: Endorsement Guides, What People Are Asking
- HHS: HIPAA Privacy Rule, Marketing
- GDC: Guidance on advertising
- ADA Principles of Ethics and Code of Professional Conduct
Platforms change their rules, so check them before you rely on them.
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