How do I turn my customer reviews into short videos?
Pick a real review that names a specific detail (on time, explained the bill, cleaned up after), copy its strongest sentences word for word, and read them as a quote over scenes of your trade, ending on your business name, service area and booking link. Attribute the review the way it appears or by first name, ask the customer if you're unsure they'd want it shared, and never edit their words, combine reviews into one, or post a review you wrote yourself.
- The FTC's Consumer Reviews and Testimonials Rule prohibits fake reviews, including ones written by a business or generated by AI, and covers services.
- The same FTC rule restricts insider reviews by owners or staff without clear disclosure and certain tactics to suppress negative reviews.
- Veedio's AI Testimonial Video Maker reads a pasted review word for word, with no avatar or talking head.
- A 4-scene Veedio video costs 11 credits with still images.
From a review on your listing to a posted video
- 1
Pick a review with a detail
Scroll your Google Business Profile, Yelp, Nextdoor or Facebook reviews for one that mentions something specific: arrived when they said, showed the old part, put shoe covers on, called back the same day. 'Great service!' alone makes a weak video.
- 2
Check you can share it
A public review on your own listing is the usual starting point. If it came by email or text, or names a staff member, ask first. A one-line message ('Could we share your review in a short video, first name only?') is enough and most happy customers agree.
- 3
Copy it exactly
Copy the sentences you want, word for word, including the customer's own phrasing. You can leave whole sentences out, but don't correct grammar in a way that changes meaning, add words, or join two reviews into one voice.
- 4
Add your ending
Type the business name, the towns you cover, your booking link or number, and your license number if your state requires it in ads. This is the only part of the video that's yours to write.
- 5
Render and compare
Paste the review and ending into the testimonial maker, render, then read the captions against the original review. Fix anything that doesn't match before posting.
- 6
Post, then thank the reviewer
Reply to the original review to say thank you, and tell them you shared it if they agreed. Pin the video to your profile if it's a strong one.
Template: three short reviews in one video (30s)
4 scenes · about 30 seconds
Scene 1
Here's what three customers said about us this month.
Visual: A tidy work van parked on a quiet residential street in morning light, tools neatly racked in the open side door, no logo or house number visible, documentary style.
On screen: In our customers' words
Scene 2
"[Review one: its strongest sentence, word for word]"
Visual: A gloved hand placing shoe covers on work boots at a front door mat, close-up, soft daylight.
On screen: [Reviewer one's first name or initial, as shown on the review]
Scene 3
"[Review two: its strongest sentence, word for word]"
Visual: A kitchen sink cabinet open with new pipework fitted neatly underneath, a work light on the floor, clean and organised, no faces.
On screen: [Reviewer two's first name or initial]
Scene 4
"[Review three: its strongest sentence, word for word]. [Your business name] covers [your real service area]. Book at the link below."
Visual: A finished, clean room in early evening light with a technician's toolbox closed by the door, seen from the hallway.
On screen: [Reviewer three] · Lic. # [your number]
Which reviews make good videos, and how to use each
| Kind of review | Use it? | How |
|---|---|---|
| One detailed review with a story | Yes, best kind | On its own, one or two sentences per scene, 30-45s |
| Short one-liners | Yes, in threes | One per scene with its own attribution, as in the template |
| Mentions a staff member by name | Yes, with that employee's OK | Keep the name in; it's a strong trust signal for a crew business |
| Was negative, then updated after you fixed it | Only with the customer's permission | Use their updated words only; don't quote the original to make a point |
| Mentions a price | Carefully | Only if that price is still what customers pay; otherwise leave the sentence out |
| From a friend, relative or employee | No, unless clearly disclosed | Insider reviews without disclosure are restricted under the FTC rule |
Before you post: Only real reviews, from real customers, in their own words. Under the FTC's Consumer Reviews and Testimonials Rule, businesses may not write or buy fake reviews, use AI to generate them, post undisclosed reviews by owners or staff, or use threats to get negative reviews removed. If you offer anything for leaving a review, it can't depend on the review being positive, and it should be disclosed. Don't put an avatar or generated face on screen as the customer. General guidance, not legal advice.
Mistakes that make review videos backfire
- Tidying a review into marketing copy. 'Best plumber in the county!!' sounds like you wrote it, even if you didn't, and changing words misrepresents the customer.
- Showing a star count or overall rating you can't link to, or one from months ago. If you mention a rating, it should match your current public listing.
- Using a review that names a staff member who has since left.
- Generic stock footage of smiling families. Scenes of the trade itself (tools, the van, a finished fitting) fit a review better.
- Posting every review. One a week, chosen for the detail it names, keeps the feed credible.
Caption lines to post with a review video
- From a Google review this week. Thank you, [first name] — we'll pass it on to the crew.
- Three customers, three different jobs, one thing in common: we called back the same day. Booking link in bio.
- Real review, shared with permission. We cover [towns]. Lic. # [number].
- Reviews like this are why we put shoe covers on at every door. Thanks for noticing.
Settings on Veedio
| Setting | Choice |
|---|---|
| Tool | AI Testimonial Video Maker (reads the review as a quote) |
| Visual style | Documentary |
| Voice | Rachel (warm) or Brian (deep, comforting) |
| Captions | Highlight |
| Music | Uplifting, low |
| Length and credits | 30s, 4 scenes: 11 credits with stills |
FAQ
Questions people ask next
Can I post a Google review in a video?
Most businesses share public reviews of their own business, and it's common practice. If the review came privately, names a staff member, or you're unsure the customer would want it shared, ask them first. Quote it exactly and attribute it the way it appears.
Can I use the reviewer's full name?
Use what they agreed to, or what's already public on the review. A first name or initial is usually enough and respects privacy. Never invent a name for an anonymous review.
Can I offer customers a discount for leaving a review?
Be careful. Under the FTC rule you can't condition a reward on the review being positive, and anything given for a review should be disclosed. The simplest approach is to ask every customer for an honest review, with no incentive.
Can I fix spelling mistakes in a review before using it?
A typo fix that doesn't change meaning is low risk, but rewording isn't. If in doubt, leave the sentence out rather than edit it. Customers recognise their own words, and so do neighbours who've read the original.
Should a real person or an avatar read the review?
Not an avatar presented as the customer. A narrator voice reading it as a quote, with captions, is honest about what it is. If you want the customer on camera, film them with their consent.
How often should a home service business post review videos?
About once a week works for most small crews, alongside tips and real job footage. Choose reviews for the specific detail they mention, so each video says something new about how you work.
Sources, checked 30 October 2026:
- FTC: The Consumer Reviews and Testimonials Rule, Questions and Answers
- FTC: FTC's Endorsement Guides, What People Are Asking
- Contractors State License Board (California): Advertising Guidelines
Platforms change their rules, so check them before you rely on them.
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