Script examples · Updated 30 October 2026

Customer testimonial video script: templates built around your real customers’ words

A testimonial video script is a frame, not a script for the customer. You write the opening, the order and the ending; the middle is your real customer’s words, unchanged. Open on their strongest sentence, follow with the problem they had and what changed, and end with your business name and one next step. Use only reviews you have permission to share, disclose any incentive the customer received, and never write or generate a testimonial yourself.

The FTC’s 2024 rule bans fake testimonials, including AI-generated ones and reviews that misrepresent a real person’s experience (FTC).
The FTC’s Endorsement Guides say endorsements must reflect the endorser’s honest views, and a connection such as payment or a discount must be disclosed.
Veedio’s AI Testimonial Video Maker reads a pasted review word for word and never adds a name, rating, number or result.
Veedio’s testimonial videos show the work or the product, not a face presented as the reviewer, and use no avatar.
A five-scene testimonial video costs 13 credits on Veedio with still images, or 68 with AI motion clips.

Open the AI Testimonial Video Maker More script examples

Before you post: Everything in square brackets below must be your real customer’s words, copied exactly, used with their permission. Do not write, polish or generate the customer’s lines. Under the FTC’s 2024 rule, testimonials from people who don’t exist, or that misstate a real customer’s experience, are banned.

Template 1: written review to video (30 seconds, narrator reads the review)

5 scenes · about 30 seconds

Scene 1
[The single strongest sentence from the customer’s review, word for word.]
Visual: Documentary-style shot of the finished work or product the review is about, such as a restored kitchen cabinet or a bakery counter, no people’s faces.
On screen: Customer review, read aloud
Scene 2
[The sentence from the review that describes their problem or situation before, word for word.]
Visual: Wide shot setting the scene of the job: a van outside a house, a shop front, a workbench with tools, seen without identifiable people.
Scene 3
[The sentence or two that says what you did or what changed, word for word.]
Visual: Close-up of hands at work on the job or the product being used, seen from behind or at a distance.
Scene 4
[Their closing sentence, if it adds something, word for word.] That’s from [first name or initials, as the customer agreed].
Visual: The finished result again in warm light, held steady.
On screen: [First name or initials]
Scene 5
[Your business name]. [Your call to action, such as: book a quote at the link.]
Visual: Simple end card with your business name and contact details on a clean background.
On screen: [Business name] · [call to action]

Turn this script into a video

Template 2: recorded customer interview, edited (60 seconds, the customer’s own voice)

8 scenes · about 60 seconds

Scene 1
[Clip of the customer’s most vivid answer, in their own recorded voice.]
Visual: The customer on camera if they agreed to appear; otherwise the finished work with their voice over it.
On screen: [First name] · [what you did for them]
Scene 2
[Their answer to: what was going on before you got in touch?]
Visual: B-roll of the situation they describe: the old setup, the problem space, or a neutral shot of the location.
Scene 3
[Their answer to: what nearly stopped you from going ahead?]
Visual: B-roll of your team or process, such as a first visit, a consultation room or a workshop.
On screen: What nearly stopped them
Scene 4
[Their answer to: what was it like working with us?]
Visual: Close-ups of the work in progress.
Scene 5
[Their answer to: what’s different now?]
Visual: The finished result, wide, then close.
Scene 6
[Their answer to: who would you tell about us, and what would you say?]
Visual: The customer on camera again, or the finished result in a different light.
Scene 7
[A spoken disclosure if they received anything: for example, “We gave Sam a discount on the work for taking part in this video.”]
Visual: Plain text card, readable for at least two seconds.
On screen: [Disclosure, if any incentive was given]
Scene 8
[Your business name]. [Your call to action.]
Visual: End card with your business name, contact details and logo.
On screen: [Business name] · [call to action]

Turn this script into a video

Questions that draw out a useful testimonial

What was going on before you got in touch with us? (Gets the problem in their words.)
What nearly stopped you from going ahead? (Gets the objection your next customer has too.)
What was it like working with us, day to day? (Gets process details that feel real.)
What is different now? (Gets the outcome, in their own terms, without you suggesting one.)
Who would you tell about us, and what would you say to them? (Often produces the best single line.)
Is there anything you’d have liked us to do differently? (Optional, but honest answers build trust.)

How to open: 6 patterns for the first line

“Use the customer’s most specific sentence, word for word, as the first line.”
“Use the customer’s sentence about what nearly stopped them, if it names a common doubt.”
“Open on the finished work with no words for one second, then start the review.”
“Start with a short framing line of your own, such as “Here’s what one customer told us after their kitchen refit,” then go straight into their words.”
“Open with the customer’s answer to “what’s different now?” if it is concrete.”
“Open on the customer saying their name and what you did for them, if they agreed to appear on camera.”

How to adapt the templates, and stay honest

Get permission in writing for each use: the platform, the format, and whether their name, face or voice appears. Health providers also need a HIPAA authorization for patient stories.
Copy the customer’s words exactly. You may leave out whole sentences of a long review, but don’t rewrite, reorder or tidy the ones you keep.
Say when a narrator is reading. A label such as “Customer review, read aloud” stops viewers assuming the voice is the customer’s.
Disclose incentives. If the customer received a discount, a gift or anything else for the review or the video, say so in the video itself.
Watch for unusual results. If a customer describes an outcome most people won’t get, add a line about what customers can generally expect.
Don’t show a stranger’s face as the reviewer, and never use an AI avatar or generated face to stand in for a real customer.
Use reviews from where they were given. A review from your booking system or a signed feedback form is easier to stand behind than one copied from another site.
Make one video per customer. Stitching several reviews into one voice blurs who said what.

Recommended Veedio settings for Template 1

Template 2 uses the customer’s own recorded voice and footage, so edit it in your usual editor; these settings are for Template 1.
Setting	Recommendation
Tool	AI Testimonial Video Maker: paste the review exactly, add the first name or initials as agreed, and your call to action
Visual style	Documentary (documentary): the work, the product or the place, never a face presented as the reviewer
Voice	Rachel (rachel), warm and conversational, or Eric (eric), smooth and trustworthy
Caption style	Subtle (subtle) or Highlight (highlight)
Music	Lo-fi (lofi) or none (none)
Length and ratio	30s, 9:16
Scenes and credits	5 scenes: 13 credits with stills, 68 with AI motion

FAQ

Questions people ask next

Can I write a testimonial for a customer to approve?

No. Even if they sign off, a testimonial you wrote isn’t their honest experience in their words. Ask the questions above, record or copy their answers, and use those. You can choose which sentences to use and in what order, but not write them.

Can I use AI to make a testimonial video?

You can use AI to present a real customer’s real words, for example a narrated video over pictures of the work. You cannot use AI to invent a customer, a review, or a face and voice that pretend to be the customer. The FTC’s rule on fake reviews names AI-generated testimonials specifically.

Do I need to disclose anything in a testimonial video?

If the customer received anything for the review, such as a discount, a gift or payment, yes, in the video itself. If a narrator reads the review, say so. If the customer’s result isn’t typical, say what customers can generally expect.

How long should a testimonial video be?

Thirty seconds for a single written review read aloud; up to 60 seconds for an edited interview. Longer case studies can live on your website, with a short version for social.

Can I use Google or Yelp reviews in a testimonial video?

Ask the reviewer first. A public review isn’t permission to put someone’s words and name in an ad, and the platform may have its own rules about reusing reviews. When a customer agrees, use their exact words and the name they’re happy with.

Should the customer appear on camera?

If they’re willing, a real customer on camera is the strongest version. If not, their voice over pictures of the work, or a narrated written review, still works. Never fill the gap with an actor or a generated face presented as the customer.

Sources, checked 30 October 2026:

Platforms change their rules, so check them before you rely on them.

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