What is trending in short videofor businesses right now
The fastest-moving Shorts, TikToks and Reels for real estate, the trades, clinics, gyms, restaurants and online shops, ranked by views per day since posting. See what the businesses in your line of work are posting, then make your own version.
Last refreshed Nov 8 · each page states its own date
Industry
Real estate and home services
Agents, lenders and the trades that sell on work a viewer can see: the before-and-after, the fault and the fix.
Real estate
Agents' market updates, buyer and seller tips and listing tours. The tour needs the house on camera; the tips and the market explainer do not.
24 Shorts ranked · TikTok · Reels
See trending ShortsMortgage
Rates, first-time buyer questions and how a loan really works, from loan officers and brokers; general information, never advice on anyone's mortgage.
Query: “mortgage shorts”
See trending ShortsHome renovation
Before-and-after remodels, repairs and DIY fixes, the format contractors win jobs with when the price and the timeline are on screen.
Query: “home renovation shorts” · TikTok · Reels
See trending ShortsInterior design
Room makeovers and design rules from designers, where a before-and-after with the cost stated is what turns viewers into clients.
Query: “interior design shorts” · Reels
See trending ShortsRoofing
Roofs torn off and replaced, storm damage and safety on the job, from roofers who sell on the quality of the work you can see.
Query: “roofing shorts”
See trending ShortsPlumber
Blockages, leaks and repairs found on real jobs, where showing the fault and the fix is what makes the phone ring.
Query: “plumber shorts”
See trending ShortsLawn care
Overgrown lawns mowed and edged in satisfying before-and-afters, the format lawn-care businesses grow on.
24 Shorts ranked
See trending ShortsPest control
Infestations found and treated on real jobs, where the technician's explanation of what went wrong is what earns the call.
24 Shorts ranked
See trending ShortsCleaning
Satisfying before-and-after cleans of homes, rugs and carpets, a niche cleaning businesses use as their portfolio.
Query: “cleaning shorts”
See trending ShortsIndustry
Health, fitness and beauty
Clinics, trainers and studios, where one question answered per short builds more trust than an advert.
Personal trainer
One exercise, one correction or one client result per short, from trainers and gyms filling their own sessions.
Query: “personal trainer shorts” · Reels
See trending ShortsDentist
Procedures explained, patient questions answered and the odd satisfying clean, from practices; general information only, never advice on anyone's teeth.
Query: “dentist shorts”
See trending ShortsChiropractor
Adjustments, posture fixes and patient stories from clinics; the explainer that says what the treatment is for travels further than the crack.
Query: “chiropractor shorts”
See trending ShortsMed spa
Treatments, results and day-in-the-life clips from aesthetic clinics, where the before-and-after has to be real and labelled as such.
Query: “med spa shorts”
See trending ShortsHaircut transformation
Before-and-after cuts from barbers and stylists, the portfolio format for a chair, where the reveal is the hook.
Query: “haircut transformation shorts”
See trending ShortsNail art
Nail designs done start to finish, the portfolio format for nail technicians and salons, where the finished close-up is the reason to watch.
Query: “nail art shorts”
See trending ShortsDog grooming
Before-and-after grooms and nervous-dog transformations, where groomers win clients with the result rather than the price.
24 Shorts ranked
See trending ShortsIndustry
Restaurants and food
Kitchens, counters and trucks, where the dish being made is the advert.
Restaurant
Kitchens, signature dishes and the story behind a place, where a restaurant's own footage of its food is the best ad it has.
Query: “restaurant shorts” · TikTok · Reels
See trending ShortsFood truck
Owners cooking from the truck window, with the menu and the queue, where posting today's location is half the point.
Query: “food truck shorts”
See trending ShortsBarista
Drinks made behind the counter, latte art and regulars' orders, where a local cafe's own routine beats copying the chains.
Query: “barista shorts”
See trending ShortsCake decorating
Cakes decorated start to finish at speed, the content bakeries use to show what they can make before anyone orders.
Query: “cake decorating shorts”
See trending ShortsIndustry
E-commerce and products
Online shops and makers, where a product shown in use sells better than the product on a white background.
E-commerce
Online shops showing products, packing orders and the numbers behind the store; the product demo is what turns a view into a sale.
Query: “ecommerce shorts”
See trending ShortsSmall business
Owners showing their shop, packing orders and telling how they started, a niche where the behind-the-scenes clip sells better than the advert.
Query: “small business shorts” · Reels
See trending ShortsProduct review
One product tried and judged in a minute, where a stated flaw is what makes the verdict believable.
Query: “product review shorts”
See trending ShortsUGC ad
Creator-style ads and testimonials made for brands, a format that looks like a customer talking and works best when it really is one.
Query: “ugc shorts”
See trending ShortsJewelry making
Pieces made by hand from wire, beads or metal, the format small jewellers use to show the work behind the price.
24 Shorts ranked
See trending ShortsIndustry
Professional and auto services
Advisers, lawyers and dealers answering the questions their clients ask, and the shops that show their work.
Financial advisor
Retirement, tax and investing questions answered by advisers, one per short, as general information that says it is not personal advice.
Query: “financial advisor shorts”
See trending ShortsInsurance
Life, car and home cover explained one question at a time by agents, general information that has to say it is not advice on anyone's policy.
Query: “insurance shorts”
See trending ShortsLawyer
Attorneys explaining a right, a myth or an odd case in a minute; general information only, and the good ones say so before the comments ask.
Query: “lawyer shorts”
See trending ShortsCar sales
Salespeople and dealerships posting walkarounds, deals and showroom comedy, where the funny ones travel and the walkaround converts.
Query: “car salesman shorts”
See trending ShortsCar detailing
Dirty cars cleaned to showroom condition, a satisfying-video niche that detailers use as their advert.
Query: “car detailing shorts”
See trending ShortsWedding video
Highlight cuts, first looks and dance moments, the format wedding videographers, planners and venues use to show their work.
Query: “wedding video shorts”
See trending ShortsQuestions
Where does this data come from?
The YouTube Shorts pages run one YouTube search per niche, in the US, and rank the results by views per day since posting. The TikTok and Instagram Reels pages read the public posts under one hashtag per niche through Apify, a web-data platform, and rank them the same way. We keep numbers, captions and links, never the videos.
Why these businesses?
They are the businesses that win customers with short video they can make themselves: agents and lenders, trades, clinics, trainers, restaurants and online shops. Each niche here is one people actually search for, checked against YouTube and Google autocomplete.
How fresh is it?
The YouTube pages refresh every few days to once a week, and the TikTok and Reels pages once a week. Every page states the day its ranking was taken and how many posts it was built from.
Can I repost these videos?
No. They belong to the people who made them. Use the ranking to see which formats and subjects are working, then make your own version for your business.