By industry · Updated 30 October 2026

How do I announce a new treatment at my med spa with a short video?

Announce what the service is, who will perform it and their relevant training, who it's generally suited to, the real start date, and that every patient starts with a consultation. Keep the launch video to about 45 seconds, then follow it with an FAQ video and a first-visit walkthrough over the next few weeks. Leave out promised results and device claims you can't document, make any introductory offer's terms real, and in the UK don't announce prescription-only injectables to the public.

The FTC expects health-related claims to be supported by competent and reliable scientific evidence.
Meta requires ads for cosmetic procedures to target people 18 or older.
The UK's ASA says prescription-only medicines can't be advertised to the public, including through social posts and hashtags.
A 7-scene Veedio video costs 17 credits with still images; Veedio can schedule a launch sequence with Auto-Mode.

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What a medical launch video has to do differently

A restaurant launching a dish can lead with excitement. A med spa launching a treatment has to lead with reassurance, because the viewer's first question isn't 'how good is it?' but 'is it safe, and who's doing it?'. The launch video earns bookings by answering that before anything else: who on your team performs it, what training they've completed, and that a consultation comes first.

The second difference is restraint. New-treatment launches are where practices are most tempted to repeat manufacturer marketing ('clinically proven', 'instant results'). Those are your claims once you post them, so only use the ones your clinic can document for typical patients, and keep the rest for the consultation, where a provider can explain them properly.

Example: launching laser hair removal at a small practice (45s)

7 scenes · about 45 seconds

Scene 1
Something new at the clinic: from Monday the sixteenth of November, we're offering laser hair removal.
Visual: Opening frame: a real photo of your treatment room or reception, or a calm empty treatment room with a new device covered by a white cloth, soft morning light, cinematic.
On screen: New: laser hair removal · from Mon 16 Nov
Scene 2
It'll be performed by our nurse practitioners, who've completed training on this device.
Visual: A provider's gloved hands adjusting a settings panel on a sleek treatment device, close-up, face out of frame, cool clinical light.
On screen: Performed by our trained NPs
Scene 3
Laser hair removal is designed to reduce hair growth over a series of sessions. How many you need depends on your hair and skin.
Visual: A desk calendar with several dates spaced weeks apart lightly circled, a cup of tea beside it, soft afternoon light.
On screen: A series of sessions
Scene 4
It isn't suitable for everyone, so every new patient starts with a consultation and a patch test.
Visual: Over-the-shoulder view of a provider holding a tablet with a consultation checklist, a patient's hands folded opposite, faces out of frame, warm neutral light.
On screen: Consultation + patch test first
Scene 5
At the consultation we'll look at your skin and hair, talk through what to expect, and give you a plan and a price.
Visual: A quiet consultation room with two chairs angled toward each other and a small side table with a glass of water, afternoon sun, no people.
Scene 6
Consultations are open to book now for appointments from the sixteenth.
Visual: A tablet on a reception desk showing a simple booking calendar with available slots highlighted, shallow depth of field.
On screen: Consultations open now
Scene 7
Tap the link in our bio, or call the clinic, and we'll answer any questions first.
Visual: A bright reception area with a plant and two armchairs, late-afternoon light, welcoming and calm, nobody present.
On screen: Book: link in bio

Turn this script into a video

Before you post: the launch checklist

The providers who will perform the treatment have completed the training your state or regulator and the device maker require, and you can name it accurately.
Your medical director has approved the treatment protocol, consent form, aftercare sheet and the video script.
Booking is live for the right appointment type, and consultation slots exist for launch week.
The front desk has a one-page FAQ so phone answers match the video.
Pricing is set, and any introductory offer has written terms and a real end date.
You've checked the ad policies of every platform you'll promote on (Meta requires 18+ targeting for cosmetic procedure ads).
Any device claim you plan to make ('FDA-cleared for', 'suitable for all skin types') matches the manufacturer's documentation for that exact use, or it's out.

A four-week launch rollout

When	Video	Purpose
Two weeks before	Teaser (20-30s): 'Something new is coming to the clinic'	Builds anticipation; no claims yet
Launch week	Launch video (45s, above)	What, who, when, consultation first
Week two	FAQ video (60s): the three questions the front desk got most in week one	Answers real objections in your patients' words
Week three or four	First-visit walkthrough, filmed in your real space (no patients)	Makes booking feel less daunting
Ongoing	Add the service to your regular treatment explainer rotation	Keeps it in the feed after launch

Before you post: Leave out 'clinically proven', 'permanent', 'painless' and 'instant results' unless you can support them for typical patients, because once posted they're your clinic's claims. Never show generated or borrowed 'results'. An introductory price must be real, available and clearly time-limited only if it truly is. In the UK, a new prescription-only injectable service can't be announced to the public; promote consultations instead. The dates and team details in the example must be replaced with your own. General guidance, not medical or legal advice.

Opening lines for a new-service launch

“We've been asked about this for a year. From the sixteenth, we offer it.”
“New at the clinic, and here's exactly who will be doing it.”
“Before you book our newest treatment, here's what the consultation involves.”
“Three things to know about our new laser hair removal service.”
“You asked, we trained, and consultations open today.”

Adapting the script to other launches

A new provider joining: lead with their name, role and credentials as they'd describe them, and what treatments they'll offer. Film a 15-second hello from them if they're comfortable.
A new device for an existing treatment: explain what changes for the patient (session length, comfort measures, aftercare), not the device's marketing claims.
A new location: open on the address and opening date, show the real space, and list which treatments are available there from day one.
Extended hours: a 20-second announcement with the new days and times on screen, posted a week ahead and on the day.
UK clinics adding prescription-only injectables: announce 'consultations for lines and wrinkles' with a named prescriber, without naming or implying the product.
Bilingual clinics: render the approved script in Spanish, or any of Veedio's 29 languages, and post both versions.

Settings on Veedio

Setting	Choice
Tool	Announcement Video Generator, or the Med Spa Video Marketing preset
Visual style	Cinematic
Voice	Sarah (mature, reassuring) or Eric (smooth, trustworthy)
Captions	Subtle, with the start date in the on-screen text
Music	Lo-fi or Uplifting, kept low
Length and credits	45s, 7 scenes: 17 credits with stills

FAQ

Questions people ask next

What should a med spa new-service announcement include?

What the service is, who performs it and their relevant training, who it's generally suited to, the real start date, that a consultation comes first, and how to book. Leave detailed results and device claims to the consultation.

Can I offer a launch discount on a new treatment?

Yes, if the terms are real: the actual price, who qualifies, and a true end date. Avoid fake urgency, and remember that in the UK prices for prescription-only injectables can't be advertised to the public.

Can I use the device manufacturer's marketing videos or claims?

Check the licence terms before reusing their footage, and treat any claim you repeat as your own. Only state claims you can document for the exact use you offer, and keep the language consistent with your consent form.

Should I show before-and-after results in a launch video?

You won't have your own patients' results at launch, and borrowed or generated ones would mislead. Later, real results need the patient's written authorization, and for ads Meta's cosmetic procedure rules apply. In the UK the ASA advises against before-and-afters for prescription-only injectables.

How many videos should a new-service launch include?

Four is a manageable rollout: a teaser, the launch video, an FAQ video built from real questions, and a filmed first-visit walkthrough. After that, fold the service into your regular explainer rotation.

Can I run the launch video as a Facebook or Instagram ad?

Yes, within Meta's Health and Wellness standards: cosmetic procedure ads must target people 18 or older and can't contain negative statements about appearance. Download the video and upload it as ad creative in Meta's ad manager.

Sources, checked 30 October 2026:

Platforms change their rules, so check them before you rely on them.

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