By industry · Updated 30 October 2026

How do I make a hiring video for my restaurant?

A restaurant hiring video should name one role, the shifts, the pay (with how tips work if they apply), two honest reasons to work there, and exactly how to apply, in about 30 seconds. Describe the job and its requirements, never the kind of person you want: words about age, gender or background can break job-ad rules. Post it where your applicants already scroll and repost weekly while the role is open.

The EEOC says it is illegal to publish a job ad that shows a preference for or discourages applicants because of race, color, religion, sex, national origin, age (40 or older), disability or genetic information.
New York State requires employers with four or more employees to list compensation ranges for advertised jobs (NY Department of Labor).
UK guidance says terms like 'recent graduate' should be used only when they are genuine job requirements (GOV.UK).
Veedio's Job Ad Video Generator defaults to the Rachel voice, Subtle captions, an uplifting bed and the Documentary style in 9:16.

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Hiring script: line cook (30 seconds)

5 scenes · about 30 seconds

Scene 1
Juniper Kitchen is hiring a full-time line cook for evenings.
Visual: Busy, clean restaurant kitchen line with flames under pans and tickets on the rail, documentary style, workers seen from behind only.
On screen: NOW HIRING · Line cook
Scene 2
Four or five shifts a week, Wednesday to Sunday, four till close. [pay range] an hour, plus a share of the tip pool.
Visual: Kitchen clock above a prep station with neatly labelled containers, warm light, steady shot.
On screen: Wed–Sun · 4 PM–close · [pay range]/hr + tips
Scene 3
You'll run the grill station on a seasonal menu, with a staff meal every shift and a schedule posted two weeks ahead.
Visual: Close shot of steaks on a grill with tongs turning them, then a family-style staff meal laid out on a steel table.
On screen: Staff meal · schedule 2 weeks ahead
Scene 4
You'll need at least a year on a line and a food handler certificate, or be willing to get one.
Visual: Chef's knife roll and a folded apron on a steel counter beside a printed certificate with no readable name.
On screen: 1+ year line experience
Scene 5
Apply at the link in our bio, or drop by between two and four any weekday and ask for [Manager name].
Visual: Restaurant back door with a small 'staff entrance' sign in afternoon light, then end card with logo and apply link.
On screen: Apply: [link] · or visit 2–4 PM

Turn this script into a video

What to put on screen (and what to leave out)

Include	Example	Leave out	Why
The role and type	'Full-time line cook, evenings'	'Rockstar', 'ninja'	Applicants search by job title
Shifts and days	'Wed–Sun, 4 pm to close'	'Flexible' if it is not	Schedule is the first filter for most applicants
Pay and tips	'[pay range] an hour plus tip pool'	'Earn up to [x] a night' as a promise	Tips vary; a range or a structure is honest. Some places require a pay range
Real requirements	'1+ year on a line'	'Young, energetic team', 'recent grads'	Age-coded words can discourage older applicants
Physical demands, if genuine	'Able to lift 50 lb with or without accommodation'	'Must be able-bodied'	Describe the task, not the person
How to apply	Link, walk-in hours, manager's name	'DM us' with no other route	More applicants finish an application with a clear path

Before you post: Job ads are covered by anti-discrimination law. In the US, the EEOC says an ad cannot show a preference for or discourage applicants because of race, color, religion, sex, national origin, age (40 or older), disability or genetic information. In the UK, guidance under the Equality Act says not to state or imply you will discriminate. Some states and cities, including New York State, require pay ranges in job ads, and tip and tip-credit rules vary by state. Generated scenes showing staff should not suggest only one kind of person works there. Check with your counsel or local labor office.

Openers for different roles

“We're hiring servers for weekend brunch, and here's what the job actually looks like.”
“Dishwashers keep a kitchen running. We're hiring one, full-time, starting next week.”
“Looking for a prep cook who likes mornings: six to two, Monday to Friday.”
“Bartender wanted for Thursday to Saturday nights. Here's the pay and how tips work.”
“Our sous chef is moving on, so we're hiring. Here's what you'd run.”
“Host wanted, part-time, evenings: here's the shift, the pay, and how to apply today.”

Adapting the hiring video

Front of house roles: swap the kitchen scenes for the dining room and the host stand, and explain how tips are shared.
Several open roles: make one video per role. A single 'we're hiring everything' video makes each role harder to find.
Seasonal hiring: put the start and end dates on screen, and whether the role could continue.
Bilingual kitchens: render the same script in Spanish; keep pay and requirements identical in both versions.
Show your actual team: if staff agree, cut a 5-second phone clip of the real kitchen in front of the narrated video. Get written consent from anyone shown.
Where to post: Instagram and TikTok reach younger applicants, Facebook groups and WhatsApp Status reach local ones; post on all of them so the ad does not reach only one age group.

Mistakes that cost restaurants applicants (or a complaint)

Leaving the pay out. Applicants skip ads without pay, and some jurisdictions require it.
Promising a nightly tip figure. Say how tips work, not what someone will earn.
Describing the ideal hire's age or personality instead of the job's tasks.
Only posting on one platform, which can limit who sees the ad.
Letting the video stay up after the role is filled. Take it down or post a 'position filled' update.

Settings

Setting	Value
Length	30s (5 scenes, 13 credits in stills)
Visual style	Documentary
Voice	Rachel or Will
Captions	Subtle or Boxed for shift and pay
Music	Uplifting
Format	9:16; 1:1 for Facebook job groups

FAQ

Questions people ask next

Do I have to include pay in a restaurant job video?

In some places, yes: New York State, for example, requires compensation ranges for advertised jobs at employers with four or more employees, and other states and cities have similar rules. Even where it is not required, applicants respond better when pay is clear.

Can I say 'young and energetic team' in a job ad?

Avoid it. Age-coded phrases can discourage applicants aged 40 or older, which the EEOC treats as discriminatory in job ads. Describe the pace and tasks instead: 'fast-paced kitchen, on your feet for most of the shift'.

How should I describe tips?

Explain the structure (tip pool, shared with kitchen, paid weekly) rather than a promised nightly amount. Tip-credit and tip-sharing rules differ by state, so check with your payroll provider or counsel.

Should real staff appear in the hiring video?

It helps applicants picture the job, but only with each person's written consent. A narrated video with generic kitchen scenes works when staff would rather not appear.

Where should I post a restaurant hiring video?

Instagram, TikTok and Facebook, local Facebook groups, WhatsApp Status, and your website's jobs page. Posting in several places also avoids an ad that only reaches one group of people.

How quickly can I make one?

Paste the role, shifts, pay, requirements and how to apply into the Job Ad Video Generator; the script and render take a few minutes. Every full video needs a paid plan, from Starter at $19/mo.

Sources, checked 30 October 2026:

Platforms change their rules, so check them before you rely on them.

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