By industry · Updated 30 October 2026

How do I make a just-listed video for a new real estate listing?

A good just-listed video is 20 to 30 seconds: open on your own best listing photo with the neighborhood and price, give three facts buyers filter by (beds, baths, one standout feature), name the showing or open house date, and end on your name, brokerage and how to book. Describe the home, never the ideal buyer, quote only the seller-agreed price, and label any realistic AI scenes.

NAR Standard of Practice 12-4: Realtors shall not advertise property without authority, or quote a price different from the one agreed with the seller.
NAR Standard of Practice 12-5 requires the firm's name in any advertisement of listed property, or a link to the required disclosures.
HUD's rule treats photographs and illustrations, not only words, as possible discriminatory advertising (24 CFR 100.75(c)(1)).
In Veedio, one of your own listing photos can open the video; the scenes after it are generated and illustrative.
The five-scene script below costs 13 credits in stills on Veedio, or 68 with AI motion in every scene.

Open the AI Real Estate Video Generator More by industry

Just-listed script (30 seconds, ready to paste)

5 scenes · about 30 seconds

Scene 1
Just listed on Linden Street: a three-bedroom craftsman with the front porch you have been scrolling for.
Visual: Opening frame: your own exterior listing photo, slow push-in toward the front porch, late-afternoon light.
On screen: JUST LISTED · Linden Street
Scene 2
Three bedrooms, two baths, and a kitchen that opens straight onto the backyard.
Visual: Bright modern kitchen with an island and glass back door open to a small green yard, documentary style, natural light, no people.
On screen: 3 bed · 2 bath
Scene 3
Original oak floors, a finished basement, and a detached garage with power.
Visual: Close detail of warm oak floorboards in sunlight, then a tidy detached garage with a workbench, documentary style.
On screen: Finished basement · Garage with power
Scene 4
Offered at [list price]. First showings this Saturday from ten to two.
Visual: Tree-lined residential street with sidewalks and porches, gentle pan, soft weekend morning light.
On screen: [list price] · Sat 10–2
Scene 5
I'm [Agent name] with [Brokerage]. Message me to book a private showing before the weekend.
Visual: Clean end card: agent name, brokerage logo area, phone number and license number on a neutral warm background.
On screen: [Agent] · [Brokerage] · [Phone]

Turn this script into a video

Shot plan: which frames are yours and which are generated

The listing must be represented by your own images. Generated scenes are for context, not for rooms a buyer will inspect.
Scene	Source	What to check	Seconds
1. Exterior hook	Your listing photo (opening frame)	Photo is current and approved by the seller; no people or plates visible	5–6
2. Kitchen and yard	Generated lifestyle scene, or your own photo if you have permission for interiors	If generated, it must not look like a specific room the buyer will see; label it	5–6
3. Standout details	Generated detail close-ups	Details named in the voiceover must be true of the actual home	5–6
4. Price and showing time	Generated street scene	Price matches the listing agreement; date and time match the showing schedule	6
5. End card	Generated plain background with your text	Brokerage name readable; license number if your state requires it	5

Before you post: Fair Housing check before you render: the script describes the house (rooms, porch, garage, street) and never the buyer. Cut lines like 'perfect for a young family' or 'ideal for professionals'; they indicate a preference. If any generated scene includes people, make sure it does not suggest that only one kind of household belongs there. Check with your broker or board on local rules; this is not legal advice.

Opening lines that work for just-listed posts

“Just listed: [one standout feature] on [street], and it will not sit long at this price.”
“If you have been waiting for a [beds]-bedroom under [price ceiling] in [area], this one just came on.”
“New on the market this morning: [street], [beds] beds, [baths] baths, and a [feature].”
“Before it hits every portal: here is the [style] on [street] I just listed.”
“Three things I love about my new listing on [street], in under thirty seconds.”
“Coming to the market this weekend: [area], [beds] bedrooms, showings start [day].”

Adapting the script to your listing

Condo or apartment: swap the yard and garage scene for building amenities and the view, and add HOA or service charge facts only if you have them in writing.
Luxury listing: switch the visual style to Cinematic, the voice to Lily or Eric, and slow the script to four scenes so each feature gets more time. Use AI motion for one hero scene if the budget allows.
Price improvement: open with 'New price on [street]' and keep the old price off screen unless your broker approves showing it; the new price must match the amended agreement.
Rental listing: Fair Housing rules apply to rentals too. Describe the unit and terms, not the tenant; avoid 'no kids' or 'great for students'.
Coming soon: many MLSs have rules on advertising before a listing is active. Check yours before posting a coming-soon version.
Spanish or bilingual market: Veedio voices speak 29 languages; write the script in Spanish and keep the address and price identical in both versions.

Mistakes that cost agents on listing videos

Showing a generated interior as if it were the property. A buyer who walks in and sees a different kitchen has a fair complaint, and it breaks the true-picture rule.
Leaving the brokerage off. Put the firm name on the end card and in the post caption.
Burying the price and showing time in the voiceover only. Most viewers watch muted, so both go on screen.
Using a copyrighted pop song. Use the licensed music bed or no music.
Cramming every feature in. Three facts plus a date is what people remember; the rest belongs in the listing description.

Recommended Veedio settings for this script

Setting	Value
Length	30s, 9:16
Visual style	Documentary
Voice	Rachel; Chris for a friendlier tone
Captions	Bold
Music	Lo-fi
Cost	5 scenes in stills, 13 credits; with AI motion, 68 credits

FAQ

Questions people ask next

How long should a just-listed video be?

Twenty to thirty seconds for Reels, TikTok and Shorts. Long enough for the exterior, three features, the price and the showing date; short enough that people watch to your name. Save the full walkthrough for a separate, longer tour.

Do I need the seller's permission to post a listing video?

You need authority to advertise the property, which usually comes from the listing agreement. Interior images and anything showing the seller's belongings deserve an explicit yes. Ask your broker what your agreement covers.

Can I put the price in the video?

Yes, if it is the price agreed with the seller. NAR Standard of Practice 12-4 says Realtors shall not quote a different price. If the price changes, take the old video down or re-render it.

Should I post the same video on every platform?

The same 9:16 video works on TikTok, Reels and Shorts. Change the caption for each: hashtags on TikTok and Instagram, a searchable title such as the street and town on YouTube.

What should the post caption say?

The address or neighborhood, price, beds and baths, the showing date, your brokerage name, and how to book. Keep fair-housing-safe language in the caption too; it is part of the ad.

Can Veedio turn my listing photos into the whole video?

No. One of your listing photos can be the opening frame, and every scene after it is generated from the script. If you want every frame to be the real home, cut your own photos or footage in an editor such as CapCut, or hire a videographer.

Sources, checked 30 October 2026:

Platforms change their rules, so check them before you rely on them.

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