How do I make a monthly real estate market update video?
Pick three numbers from your local board or MLS report for last month (median sale price, days on market, and inventory or months of supply), say what each means for a buyer and a seller in one plain sentence, name the source and month on screen, and end with one action. Keep it to 60 seconds, never predict prices, and avoid quoting rates or payments unless you follow mortgage advertising rules.
- If an ad states a rate of finance charge, Regulation Z requires it to be stated as an annual percentage rate (12 CFR 1026.24).
- Ads that mention a down payment, number of payments, payment amount or finance charge trigger additional disclosures under Regulation Z (12 CFR 1026.24(d)).
- NAR Standard of Practice 12-8 says the duty to present a true picture includes keeping published information current.
- Veedio's real estate preset writes only the figures you type and never looks one up.
- A 60-second Veedio video with eight scenes in stills costs 19 credits.
Building the update from your report (20 minutes a month)
- 1
Get last month's report
Use your local board's or MLS's published monthly statistics for your town or zip code. Do not mix sources in one video: a national headline number and your local median measure different things.
- 2
Choose three numbers
Median sale price, median days on market, and active inventory or months of supply cover what buyers and sellers ask. Add one more only if it changed sharply, such as the share of homes that sold above list.
- 3
Write one meaning per number
For each number, write one sentence for a seller and one for a buyer. 'Homes are taking longer to sell' is useful; 'the market is softening' is a forecast in disguise.
- 4
Write the hook from the biggest change
Open on whichever number moved most compared with the month before or the same month last year. Name the comparison, so viewers know what 'up' means.
- 5
Name the source on screen
Put the source and month on the first data frame, for example 'Source: [Board] report, September'. It is honest, it protects you, and it is what makes the video citable.
- 6
Render, check, publish
Read every figure against the report before rendering, render in 9:16 for Reels, Shorts and TikTok, and a 16:9 copy for YouTube or your newsletter. Delete or replace last month's update if it is pinned, so outdated figures are not the first thing people see.
Monthly market update script (60 seconds)
8 scenes · about 60 seconds
Scene 1
Here's what happened to home sales in [Town] last month, in sixty seconds.
Visual: Aerial view of a mid-sized town's residential streets at golden hour, slow drift, documentary style.
On screen: [Town] market update · [Month]
Scene 2
The median sale price was [median price], [up or down] from [comparison figure] in [comparison month].
Visual: Row of different house styles along a street, each with a small sold sign, steady side-tracking shot.
On screen: Median sale price: [median price]
Scene 3
Homes sold in a median of [days] days. That's [faster or slower] than [comparison month].
Visual: Wall calendar with days crossed off beside a set of house keys on a kitchen counter, soft light.
On screen: Median days on market: [days]
Scene 4
There were [number] homes for sale at month end, about [months] months of supply.
Visual: Simple illustrated bar chart rising beside a stylized row of houses, clean infographic look, neutral colors.
On screen: Active listings: [number]
Scene 5
If you're selling, that means pricing right from day one matters more than waiting for the perfect week.
Visual: Seller's view of a tidy living room being prepared for photos, cushions straightened, natural light, no faces.
On screen: Sellers: price it right on day one
Scene 6
If you're buying, you may have a little more time to compare, and more room to ask for repairs.
Visual: Notebook with a handwritten list of homes beside a coffee cup and a printed floor plan, overhead shot.
On screen: Buyers: time to compare
Scene 7
These are last month's numbers for [Town], not a forecast. Your street can be different.
Visual: Single residential street with mixed houses and mature trees, wide establishing shot.
On screen: Source: [Board] report, [Month]
Scene 8
Want the numbers for your neighborhood? Message me. I'm [Agent name] with [Brokerage].
Visual: End card with agent name, brokerage logo area and contact details on a calm neutral background.
On screen: [Agent] · [Brokerage]
Which numbers to use, and how to say them
| Metric | What it tells people | Say it like this | Trap to avoid |
|---|---|---|---|
| Median sale price | The middle price of homes that closed | 'Half the homes that sold went for more than [x], half for less.' | Calling it 'what your home is worth' |
| Median days on market | How fast homes are selling | 'A typical home went under contract in [x] days.' | Mixing up days to contract and days to close |
| Active inventory | How much choice buyers have right now | 'There were [x] homes for sale at the end of the month.' | Quoting a mid-month number as month-end |
| Months of supply | How long current listings would last at the current pace | 'At this pace, it would take about [x] months to sell everything listed.' | Labelling a number as a 'buyer's' or 'seller's market' without saying why |
| Sale-to-list price ratio | Whether homes sell above or below asking | 'Homes sold for about [x] of their asking price on average.' | Implying a seller will get over asking |
Before you post: Three rules for market videos. First, follow your MLS and board rules on how sold data can appear in public advertising; many restrict it. Second, do not predict prices or promise outcomes: say what happened, not what will. Third, be careful with financing: if you mention a rate, it must be shown as an APR, and mentioning a payment or down payment triggers extra disclosures under Regulation Z. Leave rates to a licensed loan officer or check with your broker or counsel.
Adapting the update
- Rural or small town with few sales: use a three-month or year-to-date figure and say so, because one sale can swing a monthly median.
- Condo market: report condos separately from detached homes; mixing them hides what either buyer cares about.
- Luxury segment: quote the number of sales above your price band rather than a median, and keep the voice slower (Daniel or Brian).
- Neighborhood-level updates: run one video per area you farm, each with its own source line. They double as neighborhood guide updates.
- Fair Housing in market talk: talk about prices, inventory and timing, not about who is moving in or out of an area.
- Weekly cadence: if you post weekly, alternate with explainers; a market update every week with little change reads as repetitive.
Settings for a market update
| Setting | Value | Note |
|---|---|---|
| Length | 60s | 8 scenes; 19 credits in stills |
| Visual style | Documentary | Reads as information, not an ad |
| Voice | Daniel or Matilda | Steady broadcaster or upbeat explainer |
| Captions | Highlight | Highlights the number in each line |
| Music | No music or Lo-fi | Numbers land better without a busy bed |
| Format | 9:16, plus a 16:9 copy | 16:9 for a YouTube channel or a newsletter embed |
FAQ
Questions people ask next
Where should I get the numbers for a market update?
From your local board's or MLS's published monthly statistics for the area you serve. Name the source and month on screen. If you use MLS data directly, check the MLS rules on public display first.
Can I say whether it's a buyer's or seller's market?
You can describe conditions with the numbers behind them, such as months of supply. Avoid presenting it as a forecast or a promise, and say that individual streets and homes vary.
Can I mention mortgage rates in my market update?
Be careful. Under Regulation Z, an ad that states a rate must show it as an APR, and mentioning payments or down payments triggers further disclosures. Many agents leave rates out or invite a licensed loan officer to cover them. Check with your broker or counsel.
How often should I post a market update?
Monthly, soon after your board publishes. Some agents add a mid-month inventory check in busy seasons. Replace or unpin old updates so outdated numbers are not the first thing people see.
Will the AI make up numbers for my update?
On Veedio's real estate preset the script uses only the numbers you type and never looks one up. Still read every figure against the report before rendering; the numbers in an ad are your responsibility.
Should I record myself instead of using a voiceover?
Both work. A face builds familiarity; a narrated video is faster to make every month. On Veedio's Pro and Studio plans you can clone your own voice so the update still sounds like you without filming.
How long can a market update be?
Sixty seconds suits Reels, Shorts and TikTok. For a YouTube deep dive, Veedio makes videos up to 3 minutes; past that, record a longer video yourself.
Sources, checked 30 October 2026:
- CFPB: Regulation Z, 12 CFR 1026.24 Advertising
- NAR 2025 Code of Ethics and Standards of Practice
- Fair Housing Act, 42 U.S.C. 3604 (GovInfo)
- YouTube Help: Disclosing use of altered or synthetic content
Platforms change their rules, so check them before you rely on them.
Keep going
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